Ah Ram Lee

Social change communicators running social media campaigns should ensure people feel they are able to help resolve the issue and tout the benefits of participating in the campaign to increase engagement, a new study finds. Although social media has changed the landscape of how people can gather around a cause,…

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Posted: June 26, 2018

Professor of Public Relations Linda Hon and doctoral students Jungyun Won and Ah Ram Lee have won PRSA’s 2015 Top Faculty Research paper for their research on factors that influence individuals’ decisions to participate and remain engaged in online social issue campaigns. Abstract “The Role of Situational Awareness and Participation…

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Posted: August 20, 2015