Advertising

A new study has found that factual tweets, regardless of whether they were COVID-related, were more engaging than misinformation tweets. The findings by Juliana Fernandes, University of Florida College of Journalism and Communications Advertising assistant professor, and a team of 10 scholars were featured in “People Still Care About the…

University of Florida College of Journalism and Communications Advertising Assistant Professor Juliana Fernandes was quoted in “Play it Again, Joe. Biden Bets That Repeating Himself is Smart Politics” posted on apnews.com on Aug. 4. The article focuses on President Biden’s multi-decade political career strategy of repeating the same stories to…

Carla Fisher, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, will leave UFCJC on June 30 to join UF’s College of Medicine as a tenured associate professor in the Department of Health Outcomes & Biomedical Informatics. Fisher, who has been a member of the UF Health…

Racial and ethnic minorities are underrepresented in the advertising industry. While Hispanic/Latino persons make up nearly 19% of the U.S. total population, they represent only 10% of advertising and public relations professionals, according to the U.S. Bureau of Labor Statistics (2021). Similar unequal representation holds true for Black/African Americans in…

The University of Florida College of Journalism and Communications (UFCJC) today announced that Jinping Wang will be joining the College in fall 2023 as an assistant professor in the Department of Advertising. Wang currently is an assistant professor at the Chinese University of Hong Kong School of Journalism and Communication.…

The University of Florida College of Journalism and Communications today announced that Yuan Sun will be joining the College in fall 2023 as an assistant professor in the Department of Advertising. Yuan Sun is currently a Ph.D. candidate at Pennsylvania State University’s Donald P. Bellisario College of Communications and lab…

University of Florida College of Journalism and Communications Advertising Visiting Lecturer Santiago Kember shares insights on how the Hispanic and Latino markets have changed over the past decade and what advertisers need to do to reach this market going forward.  He was interviewed on Sept. 15, 2021. Below the video…

Santiago Kember will join the University of Florida College of Journalism and Communications this fall as a visiting lecturer in the Department of Advertising. Kember has more than 30 years of agency experience working in the U.S. and globally for leading consumer packaged goods, technology, and business-to-business brands, focusing on…

The term “woke” is relatively new. To be woke means to become aware of social issues, such as discrimination, injustice, and stereotypes. Woke advertising is when brands capitalize on these issues and appropriate them in advertising narratives. The goal is to increase sales via a carefully cultivated brand identity that…

It is widely accepted in the advertising industry that creativity is a key quality for employees to continue to create new campaigns, solve problems and compete with other advertising firms. There also is a general belief that advertising “creative” professionals, who are charged with creating the ideas for advertisements, are…

Jon Morris, University of Florida College of Journalism and Communications Advertising professor, will retire in December after a distinguished 36-year career at the College. During his tenure, Morris taught a wide variety of courses including Advertising Ethics and Problems, Advertising Campaigns and Creative Strategy and Research. He published six book…

We wanted to reach out to let you know about an exciting fellowship opportunity for diverse college juniors, college seniors, graduate students, and portfolio school students: MAIP. Since 1973, the MAIP Program, now it it’s 47th year, provides diverse students with equitable access to the advertising and marketing industry. This…