Research and Theory Master's

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As one of nation’s oldest and most respected Communications programs in the country, we know what it means to drive new knowledge in the face of an ever-changing uber-connected communications landscape. It takes a brain for the big picture rooted in theory, research, and decision-making skills. It takes a passion for expertise and specialization rooted in rigor. Our Research and Theory Master’s combines big picture awareness with specialization to create some of the most well-rounded and well-regarded academics in the nation. That’s what greatness takes.

The goal of our research Masters is simple: shape competitive, developed academics that aspire to greatness in communications. As a master’s student of our program, you’re not only affiliated with a Top 10 university and college: you’re surrounded by a wide range of entrepreneurial colleagues, innovative research, and industry facilities. From the award-winning Innovation News Center to the first-of-its-kind generational agency “The Agency,” you’ll be surrounded by the theory and practice needed for a satisfying, life-long career at the cutting edge of communications.

The program offers six Master of Arts in Mass Communication (MAMC) specializations:  Advertising, Journalism, Public Relations, Telecommunication, International and Science/Health.  We also offer a joint JD/MAMC degree.  For more information, click on the links on the left.

CJC Insights

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Audience Analytics 101


To be competitive in today’s information environment, companies must learn to not only trust audience data, but leverage it to better serve audiences and bottom lines.

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Chasing Clicks: What Seinfeld Teaches Us


Audience analytics is about knowing how to interpret, and even ignore, the data at hand and instead understand how the audience and your goals can converge.

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Harnessing Audience Curiosity to Power Student Newsrooms


In North Florida, few local media outlets ask their audience: What do you wonder? What should we investigate? We are. Our Innovation News Center is experimenting with audience-powered journalism.

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Navigating the Fake News Landscape


To understand why fake news stories are successful, we must understand our human tendency to believe what we read, but that doesn’t mean our natural instincts can’t be reversed.

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