Research and Theory Master's

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As one of nation’s oldest and most respected Communications programs in the country, we know what it means to drive new knowledge in the face of an ever-changing uber-connected communications landscape. It takes a brain for the big picture rooted in theory, research, and decision-making skills. It takes a passion for expertise and specialization rooted in rigor. Our Research and Theory Master’s combines big picture awareness with specialization to create some of the most well-rounded and well-regarded academics in the nation. That’s what greatness takes.

The goal of our research Masters is simple: shape competitive, developed academics that aspire to greatness in communications. As a master’s student of our program, you’re not only affiliated with a Top 10 university and college: you’re surrounded by a wide range of entrepreneurial colleagues, innovative research, and industry facilities. From the award-winning Innovation News Center to the first-of-its-kind generational agency “The Agency,” you’ll be surrounded by the theory and practice needed for a satisfying, life-long career at the cutting edge of communications.

The program offers six Master of Arts in Mass Communication (MAMC) specializations:  Advertising, Journalism, Public Relations, Telecommunication, International and Science/Health.  We also offer a joint JD/MAMC degree.  For more information, click on the links on the left.

CJC Insights

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The Back-of-the-Envelope Guide to Communications Strategy


Communications strategy should be flexible, scrappy, and accessible to everyone on your team. This four-question framework, rooted in social science, can help organizations craft an effective strategy that drives real social change.

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Protecting Journalists and the First Amendment


When the government attempts to restrict journalists, there are superheroes behind the scenes protecting journalists’ right to access information and share it with the public. Charles Tobin, B.S. Journalism 1984, is one of them.

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Is Spam Free Speech?


In an age when smartphones and social media networks are ubiquitous, where some commercial enterprises abuse their access with potential consumers, is spam protected as free speech?

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When Controversial Speakers Come to Campus


What happens when a controversial person requests to speak on the University of Florida campus? The First Amendment takes center stage, balanced against public safety concerns.

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