Master's Program

Research Research

What strategy should I use? Which message will resonate? How do people integrate emerging media technologies into their everyday lives? Questions like these are what drive the science of communication. These are questions only a well-trained researcher can answer.

Research is the foundation for effective communications.

In our program, you will become an expert in established and emerging research methods from some of the top researchers in media and communication science.  Qualitative and quantitative research methods, design and analyses will help prepare you for research-intensive Ph.D. programs and careers in both industry and academia.

As you do your own research to build knowledge in the science of communication, you will have access to researchers and practitioners with a range of expertise.

The college has five primary areas of study:

  1. Health and Science Communication
  2. Media Effects
  3. Communication and Technology
  4. Law, Policy and History
  5. Media Industry and Consumers
  6. Strategic Communication
  7. International Communication

Take a look at the Research and Insights coming out of the college.

Submit your work to be featured on the Research and Insights page.

To the left you will find past conference papers, research from our graduate students and information on the research lab. To the right you find information on our various MA tracks.

CJC Insights

View All Insights

Audience Analytics 101


To be competitive in today’s information environment, companies must learn to not only trust audience data, but leverage it to better serve audiences and bottom lines.

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Chasing Clicks: What Seinfeld Teaches Us


Audience analytics is about knowing how to interpret, and even ignore, the data at hand and instead understand how the audience and your goals can converge.

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Harnessing Audience Curiosity to Power Student Newsrooms


In North Florida, few local media outlets ask their audience: What do you wonder? What should we investigate? We are. Our Innovation News Center is experimenting with audience-powered journalism.

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Navigating the Fake News Landscape


To understand why fake news stories are successful, we must understand our human tendency to believe what we read, but that doesn’t mean our natural instincts can’t be reversed.

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