Master's Program

Research Research

What strategy should I use? Which message will resonate? How do people integrate emerging media technologies into their everyday lives? Questions like these are what drive the science of communication. These are questions only a well-trained researcher can answer.

Research is the foundation for effective communications.

In our program, you will become an expert in established and emerging research methods from some of the top researchers in media and communication science.  Qualitative and quantitative research methods, design and analyses will help prepare you for research-intensive Ph.D. programs and careers in both industry and academia.

As you do your own research to build knowledge in the science of communication, you will have access to researchers and practitioners with a range of expertise.

The college has five primary areas of study:

  1. Health and Science Communication
  2. Media Effects
  3. Communication and Technology
  4. Law, Policy and History
  5. Media Industry and Consumers
  6. Strategic Communication
  7. International Communication

Take a look at the Research and Insights coming out of the college.

Submit your work to be featured on the Research and Insights page.

To the left you will find past conference papers, research from our graduate students and information on the research lab. To the right you find information on our various MA tracks.

CJC Insights

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The Back-of-the-Envelope Guide to Communications Strategy


Communications strategy should be flexible, scrappy, and accessible to everyone on your team. This four-question framework, rooted in social science, can help organizations craft an effective strategy that drives real social change.

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Protecting Journalists and the First Amendment


When the government attempts to restrict journalists, there are superheroes behind the scenes protecting journalists’ right to access information and share it with the public. Charles Tobin, B.S. Journalism 1984, is one of them.

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Is Spam Free Speech?


In an age when smartphones and social media networks are ubiquitous, where some commercial enterprises abuse their access with potential consumers, is spam protected as free speech?

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When Controversial Speakers Come to Campus


What happens when a controversial person requests to speak on the University of Florida campus? The First Amendment takes center stage, balanced against public safety concerns.

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