Master's Program

Research Research

What strategy should I use? Which message will resonate? How do people integrate emerging media technologies into their everyday lives? Questions like these are what drive the science of communication. These are questions only a well-trained researcher can answer.

Research is the foundation for effective communications.

In our program, you will become an expert in established and emerging research methods from some of the top researchers in media and communication science.  Qualitative and quantitative research methods, design and analyses will help prepare you for research-intensive Ph.D. programs and careers in both industry and academia.

As you do your own research to build knowledge in the science of communication, you will have access to researchers and practitioners with a range of expertise.

The college has five primary areas of study:

  1. Health and Science Communication
  2. Media Effects
  3. Communication and Technology
  4. Law, Policy and History
  5. Media Industry and Consumers
  6. Strategic Communication
  7. International Communication

Take a look at the Research and Insights coming out of the college.

Submit your work to be featured on the Research and Insights page.

To the left you will find past conference papers, research from our graduate students and information on the research lab. To the right you find information on our various MA tracks.

CJC Insights

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Social Good from Social Media


Social media can serve as a powerful tool for people and movements to share their stories, reaching new audiences across the globe. Social media campaigns, however, need to have specific calls to action,

 

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It’s About How Employees Feel


More and more companies today are striving to develop an emotional culture which emphasizes how employees feel. Does emotional culture truly matter for an organization’s success?

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Why People Use Instagram and What Brands Can Learn


Instagram “should make consumers feel good about themselves,” says Huan Chen, assistant professor of Advertising, in a new study on how young consumers experience Instagram and their perceptions of marketing on the platform.

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How to Counter Violence in Media


Seeing violence in media that sanitize, justify or trivialize violent acts may normalize it and make it more enjoyable. Frank Waddell, assistant professor of Journalism, worked with a team of researchers to examine techniques for reducing the effects of viewing violence in media.

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