Master's Program

Research Research

What strategy should I use? Which message will resonate? How do people integrate emerging media technologies into their everyday lives? Questions like these are what drive the science of communication. These are questions only a well-trained researcher can answer.

Research is the foundation for effective communications.

In our program, you will become an expert in established and emerging research methods from some of the top researchers in media and communication science.  Qualitative and quantitative research methods, design and analyses will help prepare you for research-intensive Ph.D. programs and careers in both industry and academia.

As you do your own research to build knowledge in the science of communication, you will have access to researchers and practitioners with a range of expertise.

The college has five primary areas of study:

  1. Health and Science Communication
  2. Media Effects
  3. Communication and Technology
  4. Law, Policy and History
  5. Media Industry and Consumers
  6. Strategic Communication
  7. International Communication

Take a look at the Research and Insights coming out of the college.

Submit your work to be featured on the Research and Insights page.

To the left you will find past conference papers, research from our graduate students and information on the research lab. To the right you find information on our various MA tracks.

CJC Insights

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Communication in Cancer Care


The result of good doctor-patient communication is clear – patients make more informed decisions, have better quality of life, and have lower incidences of anxiety.

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Breast Cancer is a Family Experience


Advertising Assistant Professor Carla Fisher is on a quest to help mothers and daughters better communicate about breast cancer and its risks, as well as integrate communication science into clinical practice.

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How Health Organizations Should Talk About Colorectal Cancer 


STEM Translational Communication Center researchers examine the most effective ways to communicate about colorectal cancer risks.

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Fight Cancer With Better Communication


To win the fight against cancer, UF STEM Translational Communication Center researchers are exploring how we communicate about cancer—both with each other and with the wider community.

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