Master's Program

Research Research

What strategy should I use? Which message will resonate? How do people integrate emerging media technologies into their everyday lives? Questions like these are what drive the science of communication. These are questions only a well-trained researcher can answer.

Research is the foundation for effective communications.

In our program, you will become an expert in established and emerging research methods from some of the top researchers in media and communication science.  Qualitative and quantitative research methods, design and analyses will help prepare you for research-intensive Ph.D. programs and careers in both industry and academia.

As you do your own research to build knowledge in the science of communication, you will have access to researchers and practitioners with a range of expertise.

The college has seven primary areas of study:

  1. Health and Science Communication
  2. Media Effects
  3. Communication and Technology
  4. Law, Policy and History
  5. Media Industry and Consumers
  6. Strategic Communication
  7. International Communication

Take a look at the Research and Insights coming out of the college.

Submit your work to be featured on the Research and Insights page.

To the left you will find past conference papers, research from our graduate students and information on the research lab. To the right you find information on our various MA tracks.

CJC Insights

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Trump Voters Motivated by Economic and Racial Beliefs

Many political researchers and commentators have presented different theories that attempt to explain Donald Trump’s appeal to the American voters who elected him president. A new analysis suggests that Trump supporters’ motivations included negative opinions about the economy in general and about the Black Lives Matter movement.

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Supreme Court Offers Guidance on How to Handle Fake News

It’s increasingly challenging to combat fake news and to help people distinguish it from real news. CJC researchers examine fake news through the lens of the U.S. Supreme Court. They suggest that part of the answer to fake news lies in finding ways to make real news more appealing to general audiences and to earn readers’ trust in the stories.

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Reactions Differ to Humor and Fear in Anti-alcohol Ads

Many health campaigns have sought to change drinking habits and prevent alcohol abuse. These campaigns often rely on fear-based or humor messages to convey the dangers of alcohol abuse. Researchers are now testing whether these emotions change people’s perceived risk or intent to drink, especially among college students.

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Digital Games Teach People to Avoid Biases

People frequently make decisions based on irrelevant information due to unconscious cognitive biases.  How can people avoid relying on cognitive shortcuts that leave them vulnerable to making poor choices? New research suggests they might want to play a game coupled with an informative slideshow.

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