Combination Degree

Online Master’s

How Do I Choose the Right Concentration for Me?

What are your interests? Our eight online master’s concentrations are designed to teach industry-specific skills that are highly sought after in the workplace. From web design to public relations, we offer a wide range of concentrations geared towards providing real-world solutions to communication problems.

Audience Analytics – This concentration brings left and right brains together. Data is only as useful as the person interpreting it, who can translate findings into actionable insights and “stories” for their companies and stakeholders. In this program, you will not only use tools to uncover actionable insights but learn to communicate them in verbal and written form, including presenting to actual clients. Find jobs in this lucrative industry.

Learn more about the Audience Analytics concentration.

Digital Strategy –  Digital Strategy is a first-of-its-kind concentration dedicated to producing graduates who are masters of digital marketing, including lead generation and management, engagement and conversions. Learn to master marketing techniques to drive more conversions and create loyal customers. Explore jobs in this industry.

Learn more about the Digital Strategy concentration.

Global Strategic Communication – The Global Strategic Communication concentration teaches the skills and strategies needed to solve world problems through thoughtful and effective communication techniques. This program is specifically designed for the dreamers and doers of the world who are passionate about solving global issues.

Learn more about the Global Strategic Communication concentration.

Political Communication – The Political Communication concentration explores the field of digital politics, an industry that has grown from $2 million to $1 billion in less than a decade. Whether you want to be a communications director on a presidential campaign, a media consultant creating grassroots outreach, or a public affairs strategist, this program is for you. This program guides you to navigate the thrilling political landscape, giving you the tools to make a difference. Explore jobs.

Learn more about the Political Communication concentration.

Public Interest Communication – Once viewed solely as non-profit public relations, public interest communication has exploded as an interdisciplinary, systems-level discipline with strategic benefits that reach beyond the communications function of an organization. Public interest communication embraces the vision of creating science-based, strategic communications designed to advance the human condition. It is critical to achieving significant behavioral or social change on an issue that transcends the particular interests of any single organization.

Learn more about the Public Interest Communication concentration.

Public Relations and Communication Management  – The Public Relations and Communication Management concentration focuses on the three pillars of innovation, globalization and excellence. Students in the Public Relations program learn the art and science of strategic public relations that can help them advance their career. Students become critical thinkers, strategic decision-makers and creative communicators. Look for careers in this field.

Learn more about the Public Relations and Communication Management concentration.

Social Media – The social media concentration teaches students how to create engaging content for social media, manage brand accounts and build communities through social media. Students learn to create graphics, tell stories using video and monitor social media metrics to determine the success of social media campaigns. Are you a hashtag lover? Find the #dreamjob for you.

Learn more about the Social Media concentration.

Web Design and Online Communication – Improve your graphic design skills and learn to code with the Web Design concentration. Students will learn to design compelling graphics, create a brand, and code responsive and user-friendly websites. Become an effective, creative and innovative web designer. Search for the job that’s right for you.

Learn more about the Web Design concentration.

Visit this page for the full list of UF CJC Online course descriptions.