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University of Florida

Creative Certificate in Advertising

Enroll in the Advertising Creative Certificate to master the art of crafting compelling campaigns.

Creatives are responsible for generating ad ideas and bringing concepts to life through written and visual communication.

Coca-Cola by Tram Cu
Student Work: Coca-Cola by Tram Cu

Why pursue a creative certificate?

  • Develop a portfolio of work needed to land a job in the creative side of advertising such as an art director or copywriter
  • Win creative awards
  • Learn from award-winning creative directors
  • Be ready for a creative career on day one after graduation
Coca-Cola by Tram Cu
Student Work: Coca-Cola by Tram Cu

Top skills you’ll develop

  • Idea generation
  • Developing creative concepts
  • Executing a big idea across several media
  • Copywriting
  • Visual communication
  • Recognizing great advertising
  • Presenting your work to win client business
Mars Experiential & Pedigree by Miguel Correa, Elizabeth Wagner & Katherine George
Student Work: Mars Experiential & Pedigree by Miguel Correa, Elizabeth Wagner & Katherine George

Is it for me?

  • Do you love to think and solve problems in creative ways?
  • Are you curious about the world, culture, people and trends?
  • Are you tenacious? Will you keep working to find a great solution even after you have found a pretty good solution?
  • For copywriters, are you a great writer who loves to play with words?
  • For art directors, are you a great visual thinker who designs to communicate?
Mars Experiential & Pedigree by Miguel Correa, Elizabeth Wagner & Katherine George
Student Work: Mars Experiential & Pedigree by Miguel Correa, Elizabeth Wagner & Katherine George

Awards won

  • Five National AAF Addy Awards including a Judge’s Choice Award
  • Six District AAF Addy Awards
  • Approximately 70 AAF of North Central Florida Addy Awards
  • Three Best of Show, two Best in Category, three Judge’s Choice Addy Awards for AAF of North Central Florida
  • D&AD Graphite Pencil (2nd place)
  • Two Bronze and two Merit Awards at One Show – Miami Chapter
Data Don’t Lie – Florida Coalition Against Human Trafficking by Andree Yañez & Duong Pham
Student Work: Data Don’t Lie – Florida Coalition Against Human Trafficking by Andree Yañez & Duong Pham

Only 14 hours of credit work required:

  • ADV 4101: Copy and Visualization (3)
  • ADV 4710: Portfolio I – Creative Bootcamp for Traditional Media (3)
  • ADV 4950: Portfolio II – Creative Bootcamp Beyond Traditional Media (3)
  • Choose one:
    • ADV 4304: Game-Changing Ad Ideas (2)
    • ADV 4930: The Cannes Lions Experience (2-3)
  • Choose one:
    • ADV 4951: Portfolio III (3)
    • ADV 4930: The Craft of Visual Communication (3)
    • ADV 4930: Ads for Social Good (3)
    • ADV 4801: Creative Sports Advertising Campaigns (3)

Ad Campaigns Created by Our Students