Florida Victorious and UFCJC Partner to Establish Two Bits Creative
Florida Victorious, the official NIL partner of the Florida Gators, and the University of Florida College of Journalism and Communications (UFCJC) have announced a first-of-its-kind partnership to establish “Two Bits Creative,” a creative agency within the college designed to help student-athletes develop their personal brands.
The agency will give current UF students — particularly those studying public relations and media production, management and technology — the opportunity to work directly with Florida Victorious student-athletes in a professional, real-world creative environment.
The program fosters collaboration, innovation and hands-on experience, enabling students to build industry-ready portfolios based on actual Name, Image and Likeness (NIL) campaigns and partnerships brokered through Florida Victorious.
“Two Bits Creative embodies everything we value at the College — innovation, experiential learning, and meaningful industry collaboration,” said Hub Brown, dean of the University of Florida College of Journalism and Communications. “This initiative not only gives our students a unique opportunity to grow as professionals but also helps define the future of how higher education and sports can work together to build stronger brands and careers.”
Through the program, student-athletes will receive personalized content strategies, dedicated account management, and the tools they need to grow their social media presence, fulfill brand partnership obligations, and increase the value of their NIL.
“We are extremely excited about this partnership, for a multitude of reasons. UF’s College of Journalism and Communications is known nationwide for producing talented, top-tier students, “ said Erick Reasoner, CEO of Florida Victorious.
“There has been a large increase in brands looking to work with our athletes to bring more awareness for their businesses. With Two Bits Creative, we now have the opportunity to maximize the return for our corporate partners while giving students real-life, hands-on experience.”
Robert Judin, lecturer and public relations faculty member at the College of Journalism and Communications, will serve as program director. Judin brings a decade of experience in sports marketing, public relations, social media, corporate partnerships, and brand development across Division I college athletics, the NBA, WNBA, and NFL Draft media spaces.
“My vision for this program has always been to create a system that is mutually beneficial to students and student-athletes — preparing them both for life after graduation,” said Judin. “The University of Florida has long set the standard in sports and media. It’s only right we continue to innovate and raise the bar in this new era of NIL.”
Category: College News, Student News
Tagged: Florida Victorious Hub Brown NIL Robert Judin Two Bits Creative
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