University of Florida College of Journalism and Communications Advertising students and staff were the recipients of 2023 American Advertising Federation (AAF) North Central Florida student and professional ADDY awards. The annual contest, coordinated by AAF North Central Florida chapter, honors creative work completed in 2022.

The local student competition includes entries from students in colleges, universities, and online degree programs. The professional competition includes work from agencies, media organizations, non-profit organizations and businesses.

The AAF North Central Florida student Gold ADDY winners were:

• Best of Show: Alyssa Dawson, Emma Sexsmith, “Convashion”
• Judge’s Choice: Estefania Lozano, “Sounds Good”
• Out of Home and Ambient Media, Poster, Campaign:Est, “Universally Loved”
• Out of Home and Ambient Media, Outdoor and Transit Advertising, Campaign: Estefania Lozano, “Sounds Good”
• Online Interactive Apps (Mobile or Web-Based): Alyssa Dawson, Emma Sexsmith, “Convashion”
• Elements of Advertising, Copywriting: Estefania Lozano, “Sounds Good”
• Elements of Advertising, Illustration, Campaign: Andree Yañez, Duong Pham, Chase Saine, “Defeat the Monster”
• Elements of Advertising, Illustration, Campaign: Solimar Sanchez, Rachael Vulcano, Margarita Czupryn, Katherine George, “Universally Loved”
• Elements of Advertising, Art Direction, Campaign: Andree Yañez, Duong Pham, Chase Saine, “Defeat the Monster”
• Elements of Advertising, Art Direction, Campaign: Solimar Sanchez, Rachael Vulcano, Margarita Czupryn, Katherine George, “Universally Loved”

The AAF North Central Florida student Silver ADDY winners were:

• Print Advertising, Magazine Advertising Campaign: Andree Yañez, Duong Pham, Chase Saine, “Defeat the Monster”
• Out of Home and Ambient Media, Outdoor and Transit Advertising, Outdoor Board (Flat or 3D): Andree Yañez, Duong Pham, Chase Saine, “Defeat the Monster”
• Out of Home and Ambient Media, Guerilla Marketing, Installations and Events, Single: Ale Orozco, Cassandra Malex, “The Gator Symphony”
• Online/Interactive, Websites (Desktop or Mobile): Kira Dykhuizen, Isabella Lopez, Nicole Padilla, “UNI-verse”
• Online/Interactive, Websites (Desktop or Mobile): Audrey Lee, Cristina Williams, “Agree”
• Online/Interactive, Apps (Mobile or Web-Based): Andree Yañez, Galia Long, “Offer Lens”
• Online/Interactive, Apps (Mobile or Web-Based): Nicole Padilla, “Rate Your Date”
• Online/Interactive, Advertising and Promotion, Campaign: Valeria Jubes Mendoza, Rachel Teixeira, “Food for Thought”
• Cross-Platform, Integrated Campaign, Consumer Campaign: Ale Orozco, Cassandra Malec, “The Gator Symphony”
• Elements of Advertising, Copywriting: Alexis Braun, “Approved By”
• Elements of Advertising, Copywriting: Gabriela Barreras, “Let Tito Talk”
• Elements of Advertising, Illustration, Campaign: Freya Garcia, Ashton Erickson, “UF Panhellenic 2022”
• Elements of Advertising, Art Director, Campaign: Andree Yañez, Duong Pham, Chase Saine, “Data Doesn’t Lie”

The AAF North Central Florida professional competition winners were:

• Gold ADDY for Film, Video and Sound, Internet Commercial, Single Spot – Any Length: WUFT Media Services – Lorenzo Phrasavath, Taylor Vorburger, Rashad Wooten, Matthew Abramson, James Sullivan, “Building an A.I. University” for the University of Florida
• Gold ADDY for Film, Video and Sound, Television Advertising, Single Spot – Up to 2:00: WUFT Media Services – Lorenzo Phrasavath, James Sullivan, “Momentum Starts Here” for the University of Florida
• Best of Category for Film, Video and Sound, Branded Content and Entertainment, Single, More than :60 Seconds: UF College of Journalism and Communications, Alex Marques, Randy Bennett, Jennifer Ford, “Your Story Starts Here” student recruitment video
• Silver ADDY for Sales and Marketing, Collateral Material, Printed Annual Report: UF College of Journalism and Communications, Randy Bennett, Jennifer Ford, Alex Marques, Opus Agency, “UFCJC Dean’s Report 2022”
• Silver ADDY for Film, Video and Sound, Branded Content and Entertainment, Single, More than :60 Seconds: UF College of Journalism and Communications, Alex Marques, Randy Bennett, Jennifer Ford, “Your Story Starts Here” student recruitment video

A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.

Gold ADDY’s are automatically forwarded to the AAF 4^th District Florida/Caribbean competition and the winners will be announced in May 2023.

Posted: March 1, 2023
Category: Alumni News, College News, Student News
Tagged as: AAF North Central Florida, Alex Marques, Jennifer Ford, Lorenzo Phrasavath, Matt Abramson, Randy Bennett