Rita Men Co-Authors Article on Communication Climate and Organizational Identification
Rita Men, University of Florida College of Journalism and Communications Public Relations associate professor, is the co-author of “Communication Climate and Organizational Identification: The Keys to Change Management?” published in the Keller Center Research Report from the Baylor University Hankamer School of Business.
Men, Marlene Neill and Cen “April” Yue, Ph.D. 2020, examined change management and communication understanding with a focus on employees’ attitudinal and behavioral reactions to change endeavors. Through their research they identified two key factors: communication climate and organizational identification.
According to the authors, “Organizational success amidst unprecedented, trying times is dependent upon change and adaptation. Our research indicates that proactively fostering an open communication climate and robust organizational identification will enhance employees’ affective and behavioral responses to change. Then, when change lies before your organization, employees will trust management and support the endeavor, both affectively and behaviorally.”
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