A new study offers insight into how brands manage their image during times of crisis

Tuesday December 2, 2025

In March 2020, people around the world retreated to their homes for the first lockdown of the COVID-19 pandemic. As we adapted to our new conditions, staying inside for several weeks, advertisers also had to adapt to the unique situation. Between March 2020 and July 2021, hundreds of pandemic-themed ads were created, using messaging like “we’re all in this together” or “these are unprecedented times.” Now, more than five years after the initial lockdown, ads like these give researchers the opportunity to examine impression management strategies during times of crisis, and a new study out of UF does just that.

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A new study highlights policies and strategies for leveraging social networks to promote responsible AI adoption

Tuesday December 2, 2025

A new longitudinal study has extended the Technology Acceptance Model by using artificial intelligence (AI) ethics as a dynamic mediator between social influence and the acceptance of AI technology. …

Antoine Haywood Selected for SEC Faculty Travel Grant and Publishes Community Media Report and Book Chapter

Thursday November 13, 2025

Antoine Haywood, University of Florida College of Journalism and Communications Journalism assistant professor, has been selected by UF to participate in the 2025-26 Southeastern Conference (SEC) …

New Worlds of Journalism Study sheds light on the state of journalism around the world

Thursday November 13, 2025

The field of journalism is in a constant state of change, always adapting to new technologies and shifts in culture and public opinions. Since 2007, the Worlds of Journalism Study (WJS) has dedicated itself to tracking these changes by creating a comprehensive report on the state of journalism around the world, with the aim of keeping journalists informed on trends within the field. In October 2025, wave three of the Worlds of Journalism Study was published, with researchers from over 120 countries showcasing their findings.

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Eugy Han and Won-Ki Moon selected for UF International Center 2026 Global Fellows Program

Wednesday November 12, 2025

Two University of Florida College of Journalism and Communications (UFCJC) faculty members have been selected for the UF International Center 2026 Global Fellows Program (GFP). Media Production, …

Cloe Zeidan named UF 2025 Staff International Educator of the Year

Thursday November 6, 2025

Cloe Zeidan, Research Coordinator for the University of Florida College of Journalism and Communications (UFCJC) Division of Research, was selected as the UF International Center 2025 Staff …

Celebrating our veterans: Matthew Cretul

Thursday November 6, 2025

In 2005, several years before he joined the CJC as an adjunct professor in the Department of Media Production, Management, and Technology, Matthew Cretul enlisted in the U.S. Army, serving on active …

Celebrating our veterans: Keri and Kelsi Matwick

Thursday November 6, 2025

In 2005, twin sisters Keri and Kelsi Matwick began a decade of service in the U.S. Air Force, including three years of active duty at Alaska’s Elmendorf Air Force Base, now Joint Base …