Using virtual reality to close psychological distances

Wednesday December 17, 2025

Despite agreement among most scientists and climate experts that climate change is real and poses a major threat to the planet, apathy and denial towards it persist and proliferate. While politics plays a big role in people’s attitudes, there are also several psychological reasons for people to be apathetic, and researchers are looking for new technology for ways to close these psychological gaps. A new study co-authored by Assistant Professor of Media Production, Management, and Technology Eugy Han explored ways to use virtual reality (VR) in climate change communication and found that VR was an effective tool at reducing climate indifference among its participants.

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UFCJC PR Department is a finalist in the 2026 PRWeek Awards Outstanding Education Program Category

Friday December 12, 2025

PRWeek has selected the University of Florida College of Journalism and Communications (UFCJC) Public Relations Department as one of five finalists in the 2026 PRWeek Awards Outstanding Education …

Launching this spring, a new graduate certificate will allow UF students to explore their passion for sports media

Wednesday December 10, 2025

Last year, Jada Ross, a UF journalism major on the sports and media track, found herself on a coverage team for the 124th U.S Open. There, despite being the youngest reporter in attendance and the only woman in the group, she was given the opportunity to ask the first postgame interview question to Ludvig Åberg, a Swedish professional golfer.

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Austin Hubner authors articles on how scientists shape public trust and how the public evaluates scientific information sources

Monday December 8, 2025

Austin Hubner, University of Florida College of Journalism and Communications Public Relations assistant professor, is the author of two research articles slated for publication in scholarly …

Juliana Fernandes elected 2026-2027 American Academy of Advertising vice president

Thursday December 4, 2025

Juliana Fernandes, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, has been elected vice president of the American Academy of Advertising (AAA) …

A new study offers insight into how brands manage their image during times of crisis

Tuesday December 2, 2025

In March 2020, people around the world retreated to their homes for the first lockdown of the COVID-19 pandemic. As we adapted to our new conditions, staying inside for several weeks, advertisers also had to adapt to the unique situation. Between March 2020 and July 2021, hundreds of pandemic-themed ads were created, using messaging like “we’re all in this together” or “these are unprecedented times.” Now, more than five years after the initial lockdown, ads like these give researchers the opportunity to examine impression management strategies during times of crisis, and a new study out of UF does just that.

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A new study highlights policies and strategies for leveraging social networks to promote responsible AI adoption

Tuesday December 2, 2025

A new longitudinal study has extended the Technology Acceptance Model by using artificial intelligence (AI) ethics as a dynamic mediator between social influence and the acceptance of AI technology. …

Antoine Haywood Selected for SEC Faculty Travel Grant and Publishes Community Media Report and Book Chapter

Thursday November 13, 2025

Antoine Haywood, University of Florida College of Journalism and Communications Journalism assistant professor, has been selected by UF to participate in the 2025-26 Southeastern Conference (SEC) …