The body image website Adios Barbie published “Are Social Media Sites the New Pro-Eating Disorder Communities?,” an article by Ph.D. student Nicki Karimipour which summarizes some of her research studies.
PBS MediaShift on September 29, 2015 published “How University of Florida Offers Lifelong Learning for Online Alums,” an article by Associate Dean and Advertising Professor Mike Weigold.
Handbook of Media Branding is a new comprehensive resource for researchers and industry experts offering a critical overview of current issues and achievements in media branding.
The authors, UF College of Journalism and Communications Telecommunication Professor Sylvia Chan-Olmsted and three professors from Switzerland, Sweden and Austria, discuss media branding from both American and European viewpoints, disciplines and research traditions. The handbook offers insight into the peculiarities of this field and reveals links and commonalities with other areas of study within communication science.
The handbook, which is published by Springer and available at springer.com, also reflects on current issues in media management practice and research.
UF College of Journalism and Communications Telecommunication Associate Professor James Babanikos will participate in a special presentation of his film “Somewhere Beyond” as part of Community Peacebuilding Month, sponsored by the River Phoenix Center for Peacebuilding in Gainesville.
The 46-minute dramatic film, produced in 2008, will be shown on Oct. 5 at 7 p.m. in the Hippodrome Cinema in downtown Gainesville. “Somewhere Beyond” explores what happens when a victim/survivor meets the prison inmate who violently attacked her years before. Their face-to-face encounter will change both of their lives – and the lives of others – forever.
This true story of redemption will be followed by a panel discussion featuring Babanikos, screenwriter and victim advocate Gretchen Case and restorative justice practitioner Jeffrey Weisberg.
Milwaukee Journal Sentinel and Austin American-Statesman Win ONA Investigative Data Journalism Awards
Los Angeles – September 26, 2015: Two news organizations, both of which focused on government mishandling of information, received the second annual University of Florida Awards in Investigative Data Journalism Saturday at the Online News Association Online Journalism Awards event.
The two $7,500 awards honor high-impact data journalism that is exceptionally well presented and are the largest individual prizes offered by ONA.
The Milwaukee Journal Sentinel won in the Small/Medium category for the second year in a row for The Trouble with Taxes: A Look at How Inappropriate Reductions in Property Assessments Create an Imbalanced System. The investigative series uncovered that in many Wisconsin communities, property assessor practices have led to 20 percent or more of residential property taxes being paid by the wrong people and that state officials have done little to rectify the disparities.
The Austin American-Statesman won in the Large category for their investigative report Missed Signs, Fatal Consequences. The series showed how Texas Child Protective Services failed to systematically analyzed public records data, missing deadly patterns and key pieces of information that could help protect kids.
The prize was established through a generous gift to the University of Florida from the estate of Lorraine Dingman. Representatives from the winning news organizations are invited to the College of Journalism and Communications as journalists in residence to discuss the project and work with both students and faculty on investigative journalism techniques.
For the Journal Sentinel series, the ONA said “the judges were impressed by the meticulous data journalism, especially the interactive databases that let readers look up how their own homes and neighborhoods were affected. The project helped readers — and the judges — see a topic as dry and technical as tax assessments as a matter of basic fairness that affects everyone.” Journalists Raquel Rutledge, Kevin Crowe, Allan James Vestal, Bill Schulz and Erin Caughey produced the series.
And for the Austin American-Statesman report, judges summed this project up by saying: “Extraordinary work that could save lives.” The team of journalists working on this investigation included Eric Dexheimer, Andrea Ball, Jeremy Schwartz, Laura Skelding, Kelly West, Andrew Chavez, Gabrielle Muñoz, Eric Webb and Christian McDonald.
Other finalists included, in the Small/Medium category: Ballot Watch from PBS’s FRONTLINE, Unsolved Homicides from the Los Angeles News Group and Who’s Trying to Influence Your Vote? from the Center for Public Integrity.
In the Large category, finalists included Medicare Unmasked from The Wall Street Journal, Stop and Seize from The Washington Post and Swiss Leaks: Murky Cash Sheltered by Bank Secrecy from The Center for Public Integrity’s International Consortium of Investigative Journalists.
For more information, contact Matt Sheehan, director of the College’s Innovation News Center, at email@example.com.
About the University of Florida College of Journalism and Communications
The College of Journalism and Communications, one of the largest communication programs in the U.S., is driving innovation and engagement across the disciplines of advertising, journalism, public relations and telecommunication. The strength of its undergraduate, masters and Ph.D. programs, faculty, students and alumni — in research and in practice — has earned the college ongoing recognition as one of the best in the nation among its peers. In scholarship, college faculty consistently are leaders in papers published at major academic conferences. In practice, the College’s 100-seat newsroom provides daily news to the five radio and two TV stations and corresponding digital media properties owned by the college. Its strategic communication agency provides advertising and public relations students with experience working on real-world campaigns for regional, national and international clients.
About the Online News Association
The Online News Association is the world’s largest association of digital journalists. ONA’s mission is to inspire innovation and excellence among journalists to better serve the public. The membership includes news writers, producers, designers, editors, bloggers, developers, photographers, educators, students and others who produce news for and support digital delivery systems. ONA also hosts the annual Online News Association conference and administers the Online Journalism Awards, which honor data journalism, visual digital storytelling, investigative journalism, public service, technical innovation and general excellence.
Advertising chair and professor Tom Kelleher writes about Red Bull’s content marketing strategy in this case study excerpted from his forthcoming textbook, Public Relations in the Digital Age.
The Great Storytellers series talk with best-selling author and Alumnus of Distinction Michael Connelly, JM 1980, is featured in the September 22, 2015 story in The Independent Florida Alligator, “UF journalism alumnus Michael Connelly shares insight on storytelling.”
Elite Daily on September 21, 2015 published, “Sell Yourself: 9 Ways To Build A Personal Brand That Best Reflects You” an article by Public Relations lecturer Kay Tappan.
University of Florida College of Journalism and Communications Advertising Professor Jon Morris and former UF Ph.D. student Feng Shen will have an article published in the Journal of Advertising Research titled “Advertising Decoding Neural Responses to Emotion in Television Commercials: An Integrative Study of Self-Reporting and fMRI Measures.”
Contrary to the current practice that either regards physiological measures as superior to self-reporting measures or uses only one type of measure, this study proposes an integrative procedure that combines a visual self-reporting scale with functional magnetic resonance imaging (fMRI) to measure emotional response to television commercials.
Advertising Messages are key to locating the brain regions responsible for emotional responses. By pinpointing these brain locations, this study enriches the knowledge base of neuromarketing and indicates to researchers and practitioners the importance of the three key and requisite dimensions of emotion, appeal, engagement, and empowerment, in measuring feelings about advertising and marketing communications.
- It is recommended that advertising practitioners interested in neuro-marketing measure emotional response to their advertising and marketing communication by adopting a three-dimensional integrative approach.
- Brain regions at the gyrus level have been identified with the emotional dimensions of Appeal and Engagement, which have been shown in previous research to predict purchase intention and brand interest.
- Cost and participant availability are not necessarily deterring factors to neuroimaging research, but continuous effort to improve the precision of neurophysiological analyses is key to the successful implementation of neuromarketing.