Congratulations to Caitlin Healy, an independent photographer, video journalist and filmmaker based in Dakar. Healy, a 2010 UFCJC Photojournalism graduate, is the producer of a new 57-interview maternal health documentary, The Yaay Project: Motherhood in Senegal.
Healy traveled 8,700 kilometers across Senegal to find stories of motherhood, birth, early and forced marriage and family planning. The documentary, featuring interviews in 10 local languages, captures a mobile conversation exploring maternal health across languages, across generations, and across the country. The Yaay Project is currently in post-production and will be made available to rural health workers along with portable projectors to host screenings nationwide.
After graduation, Healy became the first Multimedia and Communications Coordinator for Peace Corps Senegal, the largest Peace Corps program in Africa. While there she learned the Wolof language in rural Guinguineo. The word “Yaay” in the documentary title means mother in that rural language.
Healy has also worked for many organizations including AP Television News, Marie Stopes International, USAID Senegal and The Girl Effect. In early 2015, she traveled to Uganda on assignment with Photographers Without Borders. She was also invited to take part in the Magnum Photo Professional Practices Workshop and to participate in the inaugural THREAD at Yale: Storytelling in Modern Media workshop this summer.
Dr. Jennifer Greer
Congratulations to UFCJC alumna Dr. Jennifer Greer, newly elected 2015-16 vice president of the Association for Education in Journalism and Mass Communication (AEJMC).
Jennifer earned her Ph.D. in mass communication at CJC in 1996. Her dissertation was on “Unleashing the Watchdogs on Political Advertising.”
Jennifer attended her first AEJMC convention as a student in 1993 and has been active ever since serving in various leadership roles within the organization. She is currently the associate provost for administration for the University of Alabama. Previously, she was interim dean of the College of Communication & Information Sciences and chair of the Department of Journalism at Alabama.
Her research focuses on online news delivery, media credibility, media effects, political communication, sports media and diversity. She has published numerous journal articles, book chapters and an edited book, Media Issues. She serves on the editorial boards of Mass Communication and Society, Journalism and Mass Communication Monographs and Journalism and Mass Communication Educator.
The New York Times on July 13, 2015 published, “‘The Weather Experiment,’ by Peter Moore,’” a book review by Hearst Visiting Professional and Alumna of Distinction Cynthia Barnett, JM 1989, MA 2003.
Congratulations to UFCJC photojournalism alumni and Gainesville Sun staff photographers Erica Brough (BSJ 2005) and Doug Finger (BSJ 2002), who received first place honors in the photo division of the 2015 Florida Society of News Editors Contest.
Brough won first place for Spot News Photography, and Finger took top honors for both Feature Photography and Photo Story. Rob Witzel (BSJ 2003) is the Gainesville Sun Photo Director.
The Florida Society of News Editors is dedicated to advancing the cause of responsible journalism in Florida. The Gainesville Sun staff competed in the Division B category against other newspapers with daily circulation of less than 50,000 copies.
Impressive fundraising performance distinguishes the Florida station
WUFT – Gainesville, Florida was awarded the 2015 Greater Public Benchmarks Award for excellence in fundraising performance. The award was announced at this year’s Public Media Development and Marketing Conference (PMDMC) in Washington, DC.
WUFT’s fundraising gains from 2010-2014 have been truly impressive. The station’s total revenue grew by 48 percent, the highest increase among all of the stations who participated in Benchmarks. WUFT saw a 13 percent increase during this period of annual listener-hours, defined as the amount of listening that occurred over the course of a year.
The station cut its dependence on membership drives nearly in half; its community financial support index went from 29 to 72. This index is a Greater Public Benchmarks tool that indicates how much of a station’s daily operating expense is offset by its audience-sensitive fundraising revenue. WUFT’s increase shows a much stronger picture of financial health.
Greater Public president Doug Eichten noted the importance of such sustainability. “WUFT’s fundraising performance illustrates a commitment to best practices that is crucial for the future of public media,” Eichten said. “We at Greater Public commend this entire fundraising team on their excellent work!”
Greater Public’s Benchmarks also calculates net revenue per listener-hour, which is the difference between a station’s gross revenue and its fundraising expenses per listener hour. This allows the comparison of fundraising performance across all participating stations, and establishes fundraising potential. WUFT increased net revenue per listener-hour in membership/mid-level giving by 40 percent, and increased overall revenue in membership/mid-level giving by 38 percent. These revenue results were partly achieved by decreasing station fundraising costs. The station’s accomplished fundraising occurred not only in membership but in other areas too. Major giving revenue grew 28 percent, and net underwriting revenue per listener hour nearly tripled.
Greater Public’s Benchmarks program is public media’s only research to aggregate fundraising data from more than 100 participating stations in order to provide an analysis of each station’s net revenue relative to its audience size. This powerful tool allows stations to set data-driven goals to maximize fundraising potential and to make apples-to-apples comparisons among peer stations.
Based in Minneapolis, Greater Public serves over 263 member stations and produces the PMDMC each summer.
Washington Post news media blogger Erik Wemple quotes Brechner Eminent Scholar in Mass Communication Clay Calvert in the July 17, 2015 story, “Conde Nast exec story: Gawker is keeping its sleaze game in shape,” regarding Gawker’s standards of newsworthiness in its recent reporting of a story about Condé Nast executive David Geithner.
Columbia Journalism Review quotes Brechner Eminent Scholar in Mass Communication Clay Calvert in the July 16, 2015 story, How university foundations try to avoid public scrutiny—and what reporters can do,” regarding the press’ ability to report on activities of university foundations.
PBS MediaShift on July 16, 2015 published “Audience Analytics Changing Journalism Education” featuring Innovation News Center Director Matt Sheehan and Public Relations Professor and Karel Chair in Public Interest Communications Ann Christiano.
The College’s content partnership with Yik Yak, Swamp Juice, is featured and Innovation News Center Director Matt Sheehan is quoted in the July 15, 2015 story in Editor & Publisher, “The New Town Square.”