PBS MediaShift on May 28, 2015 published “Why We Messed with a Good Thing by Converging Our Florida Newsrooms,” an article by Innovation News Center Director Matt Sheehan.
In 2007, Bienvenido “Benny” Torres — a gamer since age 5 — knew he wanted to work on the Nintendo advertising account, then being managed by Leo Burnett. At a Most Promising Minority Students professional development program, he marched up to the Leo Burnett recruiter and within five minutes she knew he was her guy. He proceeded to steal all of his father’s ‘70s/’80s ties for that internship and, even though the agency was a casual place and he hated ties and slacks, he wore one of those ties every single day. The president of the company eventually announced at the end of the internship that he wanted to meet the “intern who wore ties every day.”
Fast forward eight years and that quirky intern, a 2007 UF grad, will join the college in the fall as a guest lecturer in the Advertising Department. Self-described as zany, awesome and very creative, Benny will take a brief respite from his current copywriter position at the Chicago-based start-up ad agency Frequency540.
Benny received bachelor degrees in both advertising and psychology. At Burnett, he quickly became known as the go-to guy on video games. He parlayed that into a full-time position researching any games for which Burnett was developing ads.
Although he claims Burnett hired him because he refused to leave, he did move on in 2010 and joined Publicis-backed boutique firm Denuo as an “alchemist,” a hybrid role requiring a mix of skills traditionally associated with account management, account planning, creative direction, production, media planning, copywriting, engagement planning and game design. He worked with a diverse range of clients from Old El Paso to Redbox to Minelab Metal Detectors. In 2012, he returned to Leo Burnett as a copywriter and strategist working on the Nintendo, Sprite and Always accounts.
Benny categorizes himself as a goofy, nerdy guy who relishes being alive and tries his best while performing stand-up and improv comedy. He is a dedicated Gator fan and even summited Mt. Kilimanjaro while wearing a Tim Tebow jersey.
Back to 2007, Benny was accepted to the Most Promising Minority Students program with the required essay on “How does me being a minority help for a more inclusive ad industry.” Bristling at that “really kind of patronizing prompt (and the slightly patronizing name of the program)”, he wrote a fairly “aggressive/subversive essay” focusing on minority of experience, not the color of his skin. Years later Lisa Duke Cornell, who introduced Benny to the program, admitted she edited his submission to be a bit less… antagonistic. But she kept the “soul” intact.
The University of Florida College of Journalism and Communications has hired Eric Esterline as a lecturer in sports journalism/production and sports communication, Dean Diane McFarlin announced today. He will join the College’s faculty this fall. This position is part of a partnership between the College’s Sports Journalism and Communication program and the College of Health and Human Performance’s Department of Tourism, Recreation and Sport Management.
Esterline will teach graduate and undergraduate students in sports communication and multimedia sports reporting/production, assist with mentoring sports students in the Innovation News Center and cultivate relationships between the sports management and communication programs and professional sports associations.
A native of Indiana, He comes to Gainesville from Butler University in Indianapolis, where he served as a faculty member in the College of Communication teaching courses in sports media, digital journalism and digital media. He helped to create a new major in sports media and was the lead faculty adviser and liaison to the Butler University Athletics Department for live video production of athletic events.
Esterline has a bachelor’s degree in Telecommunication and Education from Butler and a master’s degree from Indiana University in Informatics and New Media. He worked in sports radio and journalism in Indianapolis, Jacksonville and Washington D.C. (XM Satellite radio) through 2002 and was a freelance producer for FoxSports.
Journalism Professor and Knight Chair Mindy McAdams will be spending two weeks this summer at WCPO-TV in Cincinnati, Ohio, as a Scripps Howard Foundation/Association for Education in Journalism and Mass Communication (AEJMC) Visiting Professor in Social Media.
McAdams has been a professor in the College since 1999, teaching courses about the Internet and journalism. She has trained hundreds of journalists in digital skills and strategy in 17 countries. Her book Flash Journalism: How to Create Multimedia News Packages was published by Elsevier/Focal Press in 2005. She worked at The Washington Post and Time magazine 1988-1995. As the recipient of two Fulbright Scholar grants, she taught in Indonesia and Malaysia.
The Scripps Howard Foundation has funded the opportunity for six journalism/communication faculty to spend two weeks learning first-hand how media outlets are using social media across multiple platforms. These visiting professors “work” at the outlets, learning how professionals there communicate in a digital media world.
The second phase of the program provides funds for a professional from the media outlet to visit that professor’s campus for a three- to five-day visit during the fall or spring semester.
Washington Post news media blogger Erik Wemple quotes Brechner Eminent Scholar in Mass Communication Clay Calvert regarding the the lawsuit filed by University of Virginia Associate Dean Nicole Eramo against Rolling Stone in the May 12 story, “Lawsuit against Rolling Stone claims ‘doctored’ photograph cast dean as ‘villain.’”