Yulia Strekalova, Ph.D.

Research Assistant Professor and Director Grants Development

Office: Weimer Hall - 2016 Phone: (352) 846-2399 Email:


Yulia A. Strekalova, Ph.D., M.B.A., is Research Assistant Professor of Mass Communication in the College of Journalism and Communications. Her research examines how health-related knowledge is shared, translated, and managed by lay consumers and healthcare professionals. She is particularly interested in the effects of communication and information behaviors (including information seeking, avoidance, and sharing) on informed decision making, health (self-)management, and patient-reported and clinical outcomes. Dr. Strekalova’s research has been published, among others, in Health Education and BehaviorScience CommunicationQualitative Health ResearchJournal of Cancer Education, Journal of Communication in Healthcare, and, most recently, in Journal of National Cancer Institute. As a PI, she has recently completed a funded project that developed and evaluated a prototype of an interactive online application for information about clinical research. She currently leads a project that looks at collaborative online deliberation of information about heart disease and stroke prevention, and, as a co-PI, she works on a project that assesses the use of pharmacogenomics testing in adolescent psychiatry.

Dr. Strekalova is also Grants Development Director in the College. In this capacity, she promotes research conducted by the College faculty, advises on proposal development strategies, and oversees submissions of research and outreach grant proposals.  She has developed and taught a grant writing course for Ph.D. students, which has resulted in submitted proposals and awards.


M.B.A. – University of Florida
Ph.D. – University of Florida




Krieger, J.L., Neil, J., Strekalova, Y.A., & Sarge, M.A. (2017). Linguistic strategies for improving informed consent in clinical trials among low health literacy patients. Journal of National Cancer Institute, 109 (3). [epub ahead of print]. doi: 10.1093/jnci/djw233

Strekalova, Y.A. & Damiani, R. (2017). Message design and audience engagement with tobacco prevention posts on social media. Journal of Cancer Education. [epub ahead of print].

Strekalova, Y.A., Krieger, J.L., Neil, J., Caughlin, J.P., Kleinheksel, A.J., & Kotranza, A. (2017). I understand how you feel: The language of empathy in virtual clinical training. Journal of Language and Social Psychology, 36 (1), 61-79. doi: 10.1177/0261927X16663255 

Strekalova, Y.A., Krieger, J.L., Kleinheksel, A.J., & Kotranza, A. (2017). I’m sorry to hear that: Empathic communication in virtual education for nurses. Nurse Educator, 42 (1), 18-22. doi: 10.1097/NNE.0000000000000308 (I, P)

Strekalova, Y.A. (2016). Health risk information engagement and amplification on social media: News about an emerging pandemic on Facebook. Health Education & Behavior. [epub ahead of print]. doi: 10.1177/1090198116660310 (I, S, P) 

Strekalova, Y.A., & James, V.S. (2016). Language of uncertainty: The expression of decisional conflict related to skin cancer prevention recommendations. Journal of Cancer Education. [epub ahead of print]. doi: 10.1007/s13187-016-0985-6 

Strekalova, Y.A. (2016). Emergent health risks and audience information engagement on social media. American Journal of Infection Control, 44 (3), 363-365. doi:10.1016/j.ajic.2015.09.024

Strekalova, Y.A. (2016). Finding motivation: Online information seeking following newborn screening for cystic fibrosis. Qualitative Health Research, 26 (9), 1180-1190. doi:10.1177/1049732315614580  

Strekalova, Y.A. & Krieger, J.L. (2015). A picture really is worth a thousand words: Public engagement with health information on social media. Journal of Cancer Education.[epub ahead of print]. doi: 10.1007/s13187-015-0901-5 

Strekalova, Y.A. (2015). Informing dissemination research: A content analysis of U.S. newspaper coverage of medical nanotechnology news. Science Communication, 37 (2), 151-172. doi: 10.1177/1075547014555025 

Strekalova, Y.A. (2014). Seekers and avoiders: Using health information orientation to explore audience segmentation. Journal of Communication in Healthcare: Strategies, Media and Engagement in Global Health, 7(3), 228-237. doi: 10.1179/1753807614Y.0000000058 (S)


Strekalova, Y. A., Krieger, J. L., Damiani, R. E., Kalyanaraman, S., & Wang, D. Z. (2017). Old media, new media, and public engagement with science and technology. In M. Adria, & Y. Mao (Eds.), Handbook of Research on Citizen Engagement and Public Participation in the Era of New Media (pp. 57-72). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-1081-9.ch004

Strekalova, Y.A. & Bouakkaz, M. (2017). Semi-structured data. L. A. Schintler & C. L. McNeely (Eds.), The SAGEEncyclopedia of Big Data. Thousand Oaks, CA: Sage.

Strekalova, Y.A. (2017). Online advertising. L. A. Schintler & C. L. McNeely (Eds.), The SAGE Encyclopedia of Big Data. Thousand Oaks, CA: Sage.

Strekalova, Y.A. & Krieger, J. (accepted chapter proposal). Social amplification of risks. R. Parrott (Ed.) Oxford Encyclopedia of Health and Risk Message Design and Processing.



Dr. Strekalova’s current active projects are listed below, and she invites interested Master’s and Ph.D. students to contact her if they’re interested in joining research teams for any of these projects.

  • Decision support for the use of preoperative anesthesia medication
  • Collaborative online deliberation and health self-management strategies among patients at risk of heart disease and stroke
  • Dissemination and communication strategies for precision medicine information


Research keywords: patient-centered communication, collaborative decision-making, informed choice, patient-reported outcomes, dissemination science, feasibility and needs assessment

Research areas:

  • Health and Science Communication
  • Strategic Communication
  • Dissemination and Implementation Research