Debbie Treise, Ph.D.

Senior Associate Dean - Division of Graduate Studies and Research
Professor - Department of Advertising

Office: Weimer Hall - 2012 Phone: 352-392-6557 Email:


Debbie Treise is a professor in the Department of Advertising and serves as Senior Associate Dean of Graduate Studies and Research in the College of Journalism and Communications.  She is also the coordinator of the Science/Health Master’s track in the College.  Treise received her PhD in 1992 from the University of Tennessee.

She has raised more than $1.2 million in grants from NASA/Marshall Space Flight Center to study science communications.  She has received grant funding from UF’s CTSI and serves as a member of the CTSI’s  Executive Operations Committee for Health Communications  Research.

She was the College’s first recipient of the University of Florida ’s Research Faculty Fellowship in 1998, based on her research in science and health communication.  She is the author of several book chapters, journal articles, conference presentations and national and international invited talks on science and health communications.

She serves on the editorial board of several journals and serves on numerous industry, university, college and department committees. Community service includes Hippodrome’s H.I.T.T program for at risk youths and is an Angel Flight volunteer pilot.

Professional affiliations include: the National Association of Science Writers, American Academy of Advertising, Association for Consumer Research, Association for Education in Journalism and Mass Communication, International Communications Association, Society for Consumer Psychology, Advances in Marketing and Health Care Research (treasurer), American Academy for the Advancement of Science, Association of Health Care Journalists, Association of Environmental Journalists.


Ph.D., University of Tennessee


Treise, D., Baralt, C., Birnbrauer, K., Krieger, J., & Neil, J. (accepted, in press). Establishing the need for health communication research: Best practices model for building transdisciplinary collaboration. Journal of Applied Communication Research.

Treise, D., Weigold, M., Birnbrauer, K., & Schain, D. (accepted, in press).The Best of Intentions: Patients intentions to request health care workers cleanse hands before examinations. Health Communication (8% acceptance rate)

Birnbrauer, K., Frolich, D., & Treise, D. (accepted, in press). Inconsistencies in reporting risk: A pilot analysis of online news coverage of West Nile Virus”. Global Health Promotion.

Treise, D. & Jung, W. (2013).  Direct-to-consumer pharmaceutical advertising: ounterargument. In Advertising and Society: An Introduction, 2nd Edition. Carol Pardun, Ed, MA: Wiley Blackwell, 137-158.

Treise, D., Weigold, M., Birnbrauer, K., Schain, D. (2013). The best intentions: Patients’ intentions to request healthcare workers cleanse hands before examination. Paper presented at the AEJMC annual conference, Washington, DC.

Park, Sun-Young, Treise, Debbie (2011). Got vaccine? A framing analysis of the newspaper coverage of a measles outbreak. Journal of Health & Mass Communication.

Morton, Cynthia; Kim, Hyojin & Treise, Debbie (2011). Sex after 50: A qualitative study on mature women’s sexual health attitudes and beliefs. Journal of Consumer Affairs.

Lewis, Norman; Treise, Debbie; Hsu, Stephen & Allen, William (2011). DTC genetic testing companies fail transparency prescriptions. New Genetics and Society, 30(4), 291-307.

Treise, D., Rausch, P., Perencevich, E., Shorr, R. (2011). Exploring public perceptions of MRSA: Knowledge, attitudes and behaviors among recent surgical patients.  Paper presented at the AMHCR annual conference, Steamboat Spring, CO.

Takata, Y., Shorr, R., Jemmott, K., Oliver, D., Haines, T., Treise, D. (2011). Is there a role for “the patient” in patient safety?: The case for activating hospitalized patients and their caregivers to prevent falls. Paper presented at the AMHCR annual conference, Steamboat Spring, CO.

Perencevich, E. & Treise, D. (2010). Methicillin-Resistant Staphylococcus aureus and the Media. Infection Control and Hospital Epidemiology, 31(1).

LaVista, J., Treise, D., Dunbar, L., Ritho, J., Hartzema, A. & Lottenberg, R. (2010).  Development and Evaluation of a Patient Empowerment Video to Promote Hydroxyurea Adoption in Sickle Cell Disease. Journal of the National Medical Association.

Treise, D. & Rausch, P. (2009).  Direct-to-consumer pharmaceutical advertising: A prescription for everything?  In Advertising and Society: Controversies and Consequences, Pardun, C. Ed. MA: Wiley-Blackwell, 145-158.

Rausch, P., Treise, D., Edwards, H., Perencevich, E. (2009). Bad bugs: U.S. newspaper coverage of antibiotic resistant staph bacteria 1998-2007. Paper presented at the AEJMC conference, Boston, MA, August.
(Best paper award – newspaper division)

Rausch, P., Treise, D., Shorr, R. (2009). Baby boomers and health: Eleven years of heart disease content in mass circulation magazines.  Paper presented at the AEJMC conference, Boston, MA, August.

Shorr, R., Rausch, P., Treise, D., Fegg. V., Kessler, L. (2009). “Ask for Ace” Video Development: Assessing Patient Knowledge and Decision Making About Congestive Heart Failure.  Paper presented at the Association for Marketing and Health Care Research, WY, February.

Treise, D. Uphold, C., Beyth, R., Wing, K. Shorr, R. (2009). Activating patients to improve healthcare: Interdisciplinary approach to the management of high-risk elders. Nationwide video conference with the Department of Veteran Affairs.

Connie Uphold, Debbie Wilson, Rebecca Beyth, Debbie Treise, Ron Shorr (2008). Direct-to-consumer approach to improve outcomes in atrial fibrillation.  Presented at the QUERI national meeting, December.

Paula Rausch, Debbie Treise, Yvonne Price and Ron Shorr (2008). What the media are saying to aging Americans: A decade of heart disease content in mass circulation magazines. Association for Marketing and Health Care Research annual conference, February, Utah.

Weigold, M, Treise, D. & Rausch, P. (2007). Invited book chapter Handbook on Communicating and Disseminating Behavioral Science (Chapter 2). Science Communication Scholarship: Themes and  Future Directions. Sage. October, 2007.

Debbie Treise, Maximizing the impact of science, health, risk and crisis communication research,  NIH preconference Science Communication Interest Group, “A campaign to increase willingness of African Americans to participate in clinical cancer trials.” Association for Education in Journalism and Mass Communication conference, August 2007, Washington, DC.


Dr. Treise’s research focuses on issues in science and health communication, and preventive health messages. She has received numerous grants from NASA Marshall Space Flight Center, Kaiser Family Foundation, Women and Minority Educational Leadership Enhancement Grant, and numerous others.

Research Keywords

Health communication, health behavior, science communication, advertising, public service announcements, direct-to-consumer advertising, warning labels, mass communication, mass media

Research Areas

  • Health and Science Communication


"") Then Recordset2__alias = Request.QueryString("id") End If %>

Untitled Document

Syllabi from the current and three previous semesters: