Collaboration Webinar on Monday, August 6th, 2018 at 12 pm
Recruiting participants for clinical studies using social media: Stakeholder engagement, case studies, and lessons learned
The University of Florida’s Clinical and Translational Science Institute’s Recruitment Center and Communications teams established a university-wide committee to address the growing interest in using social media to recruit participants into research studies. This webinar will cover three topics relevant to this initiative and social media recruitment.
- First, we will discuss our process for engaging key university stakeholders to develop institutional guidelines for teams interested in using social media to recruit.
- Second, we will provide an overview of our Recruitment Center CTSA-managed Facebook Page (and relevant content) as an official channel to facilitate recruitment advertisements, with steps for peers interested in developing similar channels.
- Third, we will discuss our process for developing, evaluating, and tracking study-specific Facebook advertisements, including preliminary results and lessons learned.
Hosted by Elizabeth Flood-Grady, Ph.D. , Postdoctoral Associate, UF STCC & UF CTSI, College of Journalism and Communication