METL hosted Charlie Lane, Senior Vice President and Chief Operation Officer at the University of Florida, and Dan Hoffman, Assistant City Manager of Gainesville, for a lab demo on Tuesday, July 31st. The meeting addressed the combined vision of University and City leadership, which seeks to make Gainesville “The…
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Humans are thought to favor conservation of large rather than small animals. However, this “size matters” bias has yet to be empirically validated. If this bias exists, traditional experimental methods cannot examine how human-animal interactions may offset this bias because public access to threatened species is limited. To address these…
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Undergraduate student Ricardo Amaya presented research conducted in the METL at the 9th International Conference on Sport & Society (ICSS) in Miami, Florida. The study examined the effects of walk-up music Major League Baseball (MLB) player performance, namely the speed of the songs preceding players’ at-bats. The findings show that faster…
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Link to conference website Citations for accepted papers: Pimentel, D., Halan, S., & Kalyanaraman, S. (2018, May). Customizing your Demons: Affective Implications of Anthropomorphizing the “Anxious Avatar”. Paper to be presented at the 68th Annual International Communication Association Conference, Prague, Czech Republic. Pimentel, D., Halan, S., Kong, S., Xiao, M.,…
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Link to conference website Citation for accepted paper: Pimentel, D., Halan, S., & Kalyanaraman, S. (2018, March). So cute it hurts!: The interplay between animal cuteness and message framing in environmental advertising. Paper to be presented at the American Academy of Advertising 2018 Annual Conference, New York, New York.
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Link to article: http://www.gainesville.com/news/20171202/changemaker-what-virtual-reality-can-teach-us Excerpt: ” From climate change to health issues, the lab sets forth measuring effects of media messages on audiences. One of its many goals is to measure, and even increase, empathy levels. “We are for social good,” Kalyanaraman says. “We want to let UF be the…
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In this talk, based on his new book “Experience on Demand: What Virtual Reality is, How it Works, and What it Can Do,” Bailenson draws upon two decades spent researching the psychological effects of virtual reality (VR) to help people understand this powerful new tool. He describes the profound ways this technology can…
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The Media Effects and Technology Lab and the Department of Journalism was well represented at ICA 2017. We also hosted a very popular reception where we highlighted the Media Effects and Technology Lab. Here are the papers and posters presented by METL members at ICA 2017: Author: Sriram Kalyanaraman, Ph.D., Professor – Department…
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The Media Effects and Technology Lab and the Department of Journalism at CJC are excited to present a summer C course entitled Virtual Reality for Social Good that will have students being trained in Virtual Reality (VR) software and technology. In addition to learning VR development skills, students who enroll will be able…
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The Media Effects and Technology Lab and the Department of Journalism at CJC sponsored a guest Lecture by Mario Lapin titled “Ludoactivism: Scalable Impact in the Era of Play” on Tuesday, March 21 2017 in the College of Journalism and Communications. Ludoactivism (‘ludic’: related to games and play, from Latin ludus) refers…
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