College News

Dr. Kumaran and lab staff participated in an engaging discussion following a presentation of existing lab projects by METL Director, Dr. Sri Kalyanaraman. Of the many ongoing research initiatives currently underway at METL, there were specific ones that stood out to Dr. Kumaran during last week’s visit. Specifically, projects exploring…

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Posted: April 30, 2019

Dr. Kalyanaraman visited the Phoenix Youth Centre in Whetstone, Phoenix, Durban, South Africa this week to deliver a keynote address at the 71st Anniversary of the Assassination of Mahatma Gandhi. His lecture, titled “The Language of Commonality, or the Commonality of Language?” addressed the role of language, culture, communication, and…

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Posted: February 15, 2019

Jamie Westfall, Ricardo Amaya, and Daniel Pimentel spent much of the Spring semester in the Media Effects & Technology Lab (METL) building virtual reality (VR) simulations for use in a variety of research projects. Over the summer, the three students secured internships that allowed them to apply their development, research,…

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Posted: August 30, 2018

Dr. Sri Kalyanaraman, Director of the Media Effects & Technology Lab (METL), is part of a multidisciplinary team of researchers at UF led by Dr. Sherry Ahrentzen, College of Design, Construction and Planning. The team will be developing and testing a haptic-based VR simulation tool called CODY (“co-design for you”). CODY…

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Posted: August 28, 2018

Link to conference website Citations for accepted papers: Pimentel, D., Halan, S., & Kalyanaraman, S. (2018, May). Customizing your Demons: Affective Implications of Anthropomorphizing the “Anxious Avatar”. Paper to be presented at the 68th Annual International Communication Association Conference, Prague, Czech Republic. Pimentel, D., Halan, S., Kong, S., Xiao, M.,…

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Posted: January 19, 2018

Link to conference website Citation for accepted paper: Pimentel, D., Halan, S., & Kalyanaraman, S. (2018, March). So cute it hurts!: The interplay between animal cuteness and message framing in environmental advertising. Paper to be presented at the American Academy of Advertising 2018 Annual Conference, New York, New York.

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Posted: January 19, 2018