Link to article: http://www.gainesville.com/news/20171202/changemaker-what-virtual-reality-can-teach-us

Excerpt: 

” From climate change to health issues, the lab sets forth measuring effects of media messages on audiences. One of its many goals is to measure, and even increase, empathy levels.

“We are for social good,” Kalyanaraman says. “We want to let UF be the place where we are having virtual reality change the world around us.”

Kalyanaraman’s research looks at the psychology of new technologies, particularly how these technologies can impact persuasion and attitude change in online environments.

To do this, the lab sets up various versions of scenarios through virtual reality to see how people respond. They measure both psychological changes, such as changes in attitudes, cognitions and eventually behaviors, and physiological changes such as heart rate, skin conductance, eye movements and facial expressions.”

Posted: January 19, 2018
Category: News