Link to conference website

Citation for accepted paper:

Pimentel, D., Halan, S., & Kalyanaraman, S. (2018, March). So cute it hurts!: The interplay between animal cuteness and message framing in environmental advertising. Paper to be presented at the American Academy of Advertising 2018 Annual Conference, New York, New York.

Posted: January 19, 2018
Category: Uncategorized