Sylvia Chan-Olmstead

By some estimates, fantasy sports is a $7 billion business in North America alone, with nearly 60 million adults participating in one or more fantasy sports. But are marketers optimizing their ability to reach this lucrative market at the right time and in the right place? A recent study designed…

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Posted: May 17, 2019

Most podcast users are millennial males, listen weekly, and engage with podcasts at home, according to a major new study by the University of Florida College of Journalism and Communications (UFCJC) and Futuri Media, a leading audience engagement and sales intelligence technology firm. Results were presented at the National Association…

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Posted: April 10, 2019

In today’s fragmented media marketplace, branded content becomes a good approach for companies to engage with their audiences. Yet there appears to be little consensus on the concepts behind branded content or the practice and process of branded content itself. A team of UF College of Journalism and Communications (UFCJC)…

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Posted: November 26, 2018

University of Florida College of Journalism and Communications faculty and graduate students were honored at the Association for Education in Journalism and Mass Communication (AEJMC) annual conference in Washington, D.C. Award winners include: -CJC Journalism Professor and Chair Ted Spiker named Educator of the Year in the Magazine Division. –Sylvia…

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Posted: August 10, 2018

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor, was one of the recipients of the Best Paper Award in the Marketing Research Track at the American Marketing Association annual conference. The paper, “Next Level Media Engagement: Measuring Cross-Platform Video Consumption Processes with Wearable Sensor Data” is…

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Posted: August 9, 2018

Eight University of Florida College of Journalism and Communications faculty are the inaugural recipients of UF’s term professorships recognizing academic achievements and supporting the University’s preeminence initiative. UFCJC was granted four term professorships per year to award meritorious faculty for success in academic achievement — teaching, scholarship (research/creative activity) and service. Spring…

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Posted: May 2, 2017