UFCJC Scholars, Doctoral Student and Alumna Honored with 2023 Emerald Literati Outstanding Paper Award

Thursday August 31, 2023

A research paper by University of Florida College of Journalism and Communications scholars Huan Chen and Sylvia Chan-Olmsted, UFCJC doctoral student (Hyehyun) Julia Kim and Irene Mayor Sanabria, M.A.M.C 2020, was recognized as an Outstanding Paper in the …

Consumers’ Perception of Artificial Intelligence Applications in Marketing Communication

Wednesday March 9, 2022

Marketers are increasingly taking advantage of AI strategies when interacting with prospective customers, particularly in data collection and message targeting. But how consumers perceive or understand the use of AI in marketing has been unclear.

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Huan Chen, Sylvia Chan-Olmsted and CJC Graduate Students Co-Author Article on Consumers’ Perceptions of AI Applications

Thursday February 3, 2022

Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, Sylvia Chan-Olmsted, Media Production, Management, and Technology professor and Media Consumer Research director, doctoral student Julia Kim, and …