Graduate Student Directory

Yoo Jin Chung

Ph.D.
Advertising

Bio

Yoo Jin Chung is a Ph.D. candidate in the Department of Advertising at the University of Florida, College of Journalism and Communications. Her research interest primarily focuses on social media advertising, especially consumers’ evaluation and processing of non-traditional advertisements such as native advertising and influencer marketing. Yoo Jin received her B.A. in Advertising from Michigan State University, and Master’s degree in Advertising from University of Florida.

Education

M.A.M.C., University of Florida, Advertising
B.A., Michigan State University, Advertising

News

Publications

Refereed Journal Articles

Lu, L., McDonald, C., Kelleher, T., Lee, S. S., Chung, Y., Mueller, S., Vielledent, M., & Yue, A. (2021). Measuring consumer-perceived humanness of online organizational agents. Computers in Human Behavior. DOI: 10.1016/j.chb.2021.107092

Alpert, J., Chen, H., Riddell, H., Chung, Y., & Mu, Y. (2021). Vaping and Instagram: A Content Analysis of e-Cigarette Posts Using the Content Appealing to Youth (CAY). Substance Use and Misuse, 56(6), 879-887. Retrieved from https://pubmed.ncbi.nlm.nih.gov/33749515/

Alpert, J., Chen, H., Chung, Y., & Mu, Y. (2021). Vaping and Instagram: A content analysis of e-cigarette posts using the Content Appealing to Youth (CAY) Index. Substance Use & Misuse. DOI: 10.1080/10826084.2021.1899233

Yue, A., Chung, Y., Kelleher, T., Bradshaw, A., & Ferguson, M. (2020). How CEO Disclosure and Gender Affect Perceived CEO Attributes, Relationship Investment, and Engagement Intention. Journalism & Mass Communication Quarterly. DOI: 10.1177/1077699020943521

Chung, Y., & Kim, E. E. (2020). Predicting consumer avoidance of native advertising on social networking sites: A survey of Facebook users. Journal of Promotion Management, 27(1), 1 - 26. DOI: 10.1080/10496491.2020.1809590

Kwon, E., Kim, E. E., & Chung, Y. (2020). Social break up: Why consumers hide and unlike brands on Facebook. International Journal of Internet Marketing and Advertising, 14(3), 299 - 317. DOI: 10.1504/IJIMA.2019.10024518

Lee, A., Kim, E. E., Hon, L., & Chung, Y. (2020). How age-morphed images make me feel: the role of emotional responses in building support for seniors. Computers in Human Behavior, 107. DOI: 10.1016/j.chb.2020.106263

Chung, Y., & Kim, E. E. (2020). Understanding consumer intention to share native advertising and brand information on social media: A focus on consumer socialization. Korean Journal of Consumer and Advertising Psychology, 21(1), 55 - 77. DOI: 10.21074/kjlcap.2020.21.1.1

Kim, J., Lee, J., & Chung, Y. (2017). Product type and spokespersons in native advertising: The role of congruency and acceptance. Journal of Interactive Advertising, 17(2), 109 - 123. DOI: 10.1080/15252019.2017.1399838

Kim, J., Ragas, M. W., Son, H., Park, K., Chung, Y., & Park, Y. (2011). Examining influence during a public health crisis: An analysis of the H1N1 outbreak from an agenda-building and agenda-setting perspective. Journal of Health & Mass Communication, 3(1-4), 112 - 135.

Presentations

Lu, L., Kelleher, T., MCDonald, C., Lee, S. S., Chung, Y., Mueller, S., Vielledent, M., & Yue, C. (2020). Measuring consumer-perceived humanness of organizational agents in CMC. Oral Presentation at Association for Education in Journalism and Mass Communications (AEJMC).

Lee, A., Kim, E. E., Hon, L., & Chung, Y. (2019). How aged-morphed images make me feel: the role of emotional responses in building support for the elderly among millennials and generation Xers. Oral Presentation at Association for Education in Journalism and Mass Communication (AEJMC) , Toronto, Canada.

Yue, C., Kelleher, T., Chung, Y., Bradshaw, A., & Ferguson, M. (2019). How CEO Disclosure Type and CEO Gender Affect Perceived CEO Attributes, Relationship Investment, and Engagement Intention. Oral Presentation at Association for Education in Journalism and Mass Communication (AEJMC), Toronto, Canada.

Chan-Olmsted, S., Chung, Y., Lan, X., & Wolter, L. (2019). Ad avoidance predictors: An ad blocker user perspective. Oral Presentation at American Academy of Advertising (AAA), Dallas, TX.

Chung, Y., Lee, S. S., & Kim, E. (2019). Consumer’s product purchase decisions and reactions to Instagram postings. Oral Presentation at American Academy of Advertising (AAA), Dallas, TX.

Chung, Y., & Kim, E. E. (2017). Going native (or not): Antecedents of consumer avoidance of native advertising on social networking sites. Oral Presentation at American Academy of Advertising (AAA), Boston, MA.

Kim, J., Lee, J., & Chung, Y. (2017). Product type and spokespersons in native advertising: The moderating role of acceptance of native advertising. Oral Presentation at American Academy of Advertising (AAA), Boston, MA.

Chung, Y., & Kim, E. E. (2016). Consumer socialization through social media: Antecedents of consumer acceptance of native advertising on social networking sites. Oral Presentation at Association for Education in Journalism and Mass Communication (AEJMC), Minneapolis, MN.

Research

Specialization

Advertising