Moon J. Lee, Ph.D.

Associate Professor - Department of Public Relations

Office: 3050 Weimer Phone: 352-273-1699 Email: mlee@jou.ufl.edu Website: http://hyperconversal.com/pages/moonlee

Education

Ph.D., Mass Communication/Public Relations, University of Florida, 2001

News

Reactions Differ to Humor and Fear in Anti-alcohol Ads (April 27, 2018)
Eight CJC Faculty Receive Prestigious UF Term Professorships (May 2, 2017)
When Do Funny Health Campaign Videos Work? (April 21, 2017)
CJC at the International Communication Association Conference (May 18, 2015)
All News About Moon Lee

Publications

Frederick R. W.* & Lee, M. J. (In Press) The Importance of Dialogue: Communication Strategy for Empowerment of Low-income African American Patients: In-depth interviews of health care providers at inner-city health clinics. Journal of Communication in Healthcare. DOI: 10.1080/17538068.2018.1563951

Lee, M. J. 2018. College students’ responses to emotional anti-alcohol abuse ads: Should we scare or amuse them? Health Promotion Practice. 19/3: 465-474. https://doi.org/10.1177/1524839917711639

Cho, J. E.*, Chun, J. W.* & Lee, M. J. (2018). Promoting regular excise: Impacts of message framing and social distance. Journal of Health Communication, 23:9,824-835, DOI: 10.1080/10810730.2018.1527872

Lee, M. J. (2018). Chapter 10: The Sinking of a Ferry, Sinking of Public Confidence: South Korea’s Mismanaged Ferry Sinking Crisis: A comparative analysis of government crisis management cases. In Drzewiecka, Z. & Nakayama T. (Eds), Global Dialectics in Culture and Communication: Case Studies. New York, USA: Peter Lang.

Lee, M. J., and Cho, H. 2017. Uses of social media in government agencies: Content analyses of public relations strategies and message tactics via social media: Comparison between South Korea and the United States of America in 2011 and 2014. Journal of Public Affairs. e1687: https://doi.org/10.1002/pa.1687 (selected online publication only option)

Lee, M. J., and Cho, J. 2017. Promoting HPV vaccination online: Message design and media choice. Health Promotion Practice. 18/5: 645-653. https://doi.org/10.1177/1524839916688229

Lee, M. J., and Chen, F. 2017. Circulating humorous antitobacco videos on social media: Platform vs. medium. Health Promotion Practice. 18/2: 184-192. https://doi.org/10.1177/1524839916677521

Lee, M. J., and Kang, H. 2017. The effects of message framing and risk type in skin cancer prevention messages. Journal of American Health Promotion. 32/4:1-10. https://doi.org/10.1177/0890117117729584

Kang, H.(g), and Lee, M. J. 2017. Designing anti-binge drinking messages: Message framing vs. evidence type. Health Communication. 33/12: 1494-1502. https://doi.org/10.1080/10410236.2017.1372046

Chun, J., and Lee, M. J. 2017. When does individuals’ willingness to speak out on social media increase? Perceived social support and perceived empowerment. Computers in Human Behavior. 74: 120-129. http://dx.doi.org/10.1016/j.chb.2017.04.010

Lee, M. J., and Liu, X.(g). 2017. What motivates online charitable giving among latent publics? Public Relations Journal. 11/1: 1-14 http://prjournal.instituteforpr.org/wp-content/uploads/Online-Giving-Situational-Theory-1.pdf

Lee, M. J., and Chun, J. 2016. Reading others’ comments and public opinion polls online: Social Judgment and Spiral of Empowerment. Computers in Human Behavior. 65: 479-487. https://doi.org/10.1016/j.chb.2016.09.007

Lee, M. J., and Gispanski, L. 2016. Portrayals of Eating and Drinking in Popular American TV Programs: Comparison between Scripted and Non-scripted Shows. Journal of Health Communication. 21/5: 593-599. https://doi.org/10.1080/10810730.2015.1128019

Lee, M. J., Sobralske, M., Raney, E., and Carino, B. 2016. Interpretation Time in an Ethnically Diverse Pediatric Orthopedic Clinic. Journal of Health Organization and Management. 30(4): 530-540. https://doi.org/10.1108/JHOM-02-2015-0028

Lee, M. J., Sobralske, M., and Fackenthall, C. 2016. Potential motivators and barriers for encouraging health screening for cardiovascular disease among Latino men in rural communities in the northwestern United States. The Journal of Immigrant and Minority Health. 18/2: 411-419. https://doi.org/10.1007/s10903-015-0199-8

Chun, J., and Lee, M. J., 2016. Increasing individuals’ involvement and WOM intention on Social Networking Sites: Content Matters!. Computers in Human Behavior. 60: 223-232. https://doi.org/10.1016/j.chb.2016.02.069

Lim, J. S., and Lee, M. J. 2016. The effects of partisan bias, selective exposure, and economic condition on a presidential impeachment: A logistic mediation analysis. Journal of Communication Science. 32/1: 5-36.
This is a refereed journal publication from one of the prestigious universities, Korea University, in South Korea.

Sung, K. H. & Lee, M. J. (2015). Do online comments influence the public’s attitudes toward an organization? Effects of online comments based on individuals’ prior attitudes, Journal of Psychology: Interdisciplinary and Applied, pp. 1-14. doi: 10.1080/00223980.2013.879847

Bosilkovski, C. & Lee, M. J. (2013). Public Relations Roles and Perceived power in U.S. Hospitals. Journal of Communication Management. 17(3). pp. 198 – 215

Fletcer, A. & Lee, M. (2012). Current Social Media Uses and Evaluations in American Museums, Museum Management and Curatorship, iFrist, Nov. 26, 2012. pp. 1-17 | DOI: 10.1080/09647775.2012.738136

Lee M. J., & Chen, Y. (2012) Underage drinkers’ responses to humorous anti-alcohol abuse advertisements. Journal of Health Communication. iFrist, Nov. 19, 2012. pp. 1-15 | DOI: 10.1080/10810730.2012.727949

Sobralske, M., Lee, M. J., Bates, B., Han E. (2011). Clinical Interpretation Services and Encounter Time: Identified Problems Based on Survey Findings and Observation of an Ethnically Diverse Primary Care Clinic, the Washington State Journal of Public Health Practice, 4(1). 1 – 19

Lee, M. J. & Shin, M. (2011), Fear versus humor: College risk takers’ physiological, cognitive and emotional responses to anti-alcohol abuse PSAs. Journal of Psychology: Interdisciplinary and Applied, 145(2), 73 – 92.

Lee, M. J., Hust, S., Zhang, L. & Zhang, Y. (2011). Does violence against women portrayed in popular crime drama influence viewers’ gender attitudes? Mass Communication and Society, 14(1), 25-44.

Lee, M. J. (2010) The Effects of Self-Efficacy Statements in Humorous Anti Alcohol Abuse Messages Targeting College Students: Who is in Charge? Health Communication. 25 (8), 638 – 646

Sobralske, M. & Lee, M. (2010). Cardiovascular disease risk screening among Latino men in Eastern Washington. Washington State Journal of Public Health Practice. 3(1). 1-13.

Arganbright, M. & Lee, M. (2010) Does exposure to sexual hip-hop music videos influence the sexual attitudes of college students? Mass Communication and Society. 13 (1). 67-86.

Research

Moon J. Lee (Ph.D., 2001, University of Florida) is an associate professor in the Department of Public Relations at the University of Florida. She was previously an associate professor at the Edward R. Murrow School of Communication. Lee’s research focuses primarily on development and evaluation of communication technologies (e.g., Hansen, Lee, & Forer, 2002; Lee, 1998, Lee, Tedder, & Ferguson, 1999; Lee, 2002), health communication campaigns (e.g. Lee & Ferguson, 2002; Lee, 201; Lee & Shin, 2011; Lee & Chen, 2012), and information processing and decision-making process of individuals (especially young adults). Lee serves as a PI and a co-PI for several grant projects. They include the development and evaluation of “Self-voicing Test” and “Generator of Accessible Tests” at Educational Testing Service , “Expanding Hypertext,” a new text presentation technology, and “Effective Communication with Rebels for the Prevention of Binge Drinking” with the Alcohol and Drug Abuse Program at WSU.

Courses

Syllabi from the current and three previous semesters:

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