College Directory

Linda Childers Hon, Ph.D.

Professor and Program Director - Department of Public Relations

Office: 3202C Weimer Phone: 352-294-2745 Email: lhon@jou.ufl.edu

Bio

Dr. Linda Childers Hon is a professor in the Department of Public Relations and Program Director. She is also Journal Supervisor for the Journal of Public Interest Communications, an open-access online peer-reviewed journal published by the College.

Hon was executive associate dean of the College from 2006–2012. She is an Al and Effie Flanagan Professor of Journalism and Communications and also held the title of University of Florida Research Foundation Professor.

Hon’s teaching areas include digital social advocacy and public relations theory and research. Her current research focuses on grassroots activism in the digital era.  Hon also has conducted research on evaluation, relationship management, and gender and diversity issues in public relations. She is the author (with Larissa Grunig and Elizabeth Toth) of Women in Public Relations: How Gender Influences Practice, a scholarly textbook published in 2001. Her research has been published in Corporate Communications:  An International Journal, Journal of Public Relations Research, Public Relations Review, Journal of Communication Management, Journalism and Mass Communication Educator, Journalism and Mass Communication Quarterly, Journal of Asian Pacific Communication, Journal of Applied Communications, IEEE Transactions on Professional Communication, Public Relations Strategist, as book chapters in Excellence in Public Relations and Communication Management, Teaching Public Relations, The Future of Excellence in Public Relations and Communication Management:  Challenges to the Next Generation, Responsible Advocacy:  Perspectives on Ethics in Public Relations, and as a “Gold Standard” paper from the Institute for Public Relations.

Hon was the recipient of the 2001 “Pathfinder” Award for Best Recent Program of Research in Public Relations given by the Institute for Public Relations. She was the editor of the Journal of Public Relations Research from 2000-2005.  In 2012, she was inducted into PR News’ Measurement Hall of Fame.

Hon was an inaugural member of the Commission on Public Relations Measurement and Evaluation, Institute for Public Relations, and an inaugural member of the advisory board for the Plank Center for Public Relations Leadership at the University of Alabama.  She is a member of Association for Education in Journalism and Mass Communication, Public Relations Society of America, and Florida Public Relations Association.

Education

Ph.D., University of Maryland
M.A., University of Florida
B.A., Stetson University

News

Publications

Book:

Women in Public Relations (with Larissa Grunig and Elizabeth Toth), Guilford, 422 pages, 2001.

Articles Published in Refereed Journals:

Ah Ram Lee, Linda Hon, & Jungyun Won. “Psychological Proximity as a Predictor in a Social Media Issue Campaign.” Computers in Human Behavior, 85, 245-254, 2018.

Jungyun Won, Linda Hon, & Ah Ram Lee. “Predicting Public Interest Issue Campaign Participation.” Journal of Public Interest Communications, 2(1), 129-155, 2018.

Linda Hon,  “Social Media Framing within the Million Hoodies Movement for Justice.” Public Relations Review 42(1), 1-19, 2016. 

Linda Hon. “Digital Social Advocacy in the Justice for Trayvon Campaign.” Journal of Public Relations Research, 27(4), 299-321, 2015.

Eyun-Jung Ki & Linda Hon.  “Causal Linkages Among Relationship Quality Perception, Attitude, and Behavior Intention in a Membership Organization.  Corporate Communications.  An International Journal, 17(2), 187-208, 2012.

Eyun-Jung Ki & Linda Hon. “Causal Linkages Among Relationship Cultivation Strategies and Relationship Quality Outcomes.” International Journal of Strategic Communication, 3(4), 242-263, 2009.

Eyun-Jung Ki & Linda Hon. “A Measure of Relationship Cultivation Strategies.” Journal of Public Relations Research, 21(1), 1-24, 2009.

Eyun-Jung Ki & Linda Hon. “Reliability and Validity of Organization-Public Relationship Measurement and Linkages among Relationship Indicators in a Membership Organization,” Journalism and Mass Communication Quarterly, 84(3), 419-438, 2007.  

Eyun-Jung Ki and & Linda Hon, “Testing the Linkages Among the Organization-Public Relationship and Attitude and Behavioral Intentions,” Journal of Public Relations Research, 19(1), 1-24, 2007.

Eyun-Jung Ki and Linda Hon, “Relationship Maintenance Strategies on Fortune 500 Company Web sites,” Journal of Communication Management, Vol. 10, No. 2, 27-43, 2006.

Linda Hon, “The Mosaic of Public Relations Evaluation,” Brazilian Journal of Organizational Communication and Public Relations, Vol. 2, No. 2, 96-115, 2005.

Samsup Jo, Linda Hon, and Brigitta Brunner, “Organization-Public Relationships: Measurement Validation in a University Setting,” Journal of Communication Management, Vol. 19, No. 1, 14-27, 2004.

Linda Hon, Kathy Fitzpatrick, and Peg Hall, “Public Relations Graduate Education: A Study in Master’s Curriculum Revision,” Journalism and Mass Communication Educator, Vol. 52, No. 2, 126-142, 2004.

Linda Hon and Brigitta Brunner, “Measuring Public Relationships Among Students and Administrators at the University of Florida,” Journal of Communication Management, Vol. 6, No. 3, 227-238, 2002.

Youjin Choi and Linda Hon, “The Influence of Sex Composition in Powerful Positions on Public Relations Practitioners’ Gender-related Perceptions,” Journal of Public Relations Research, Vol. 14, No. 3, 229-263, 2002.

Yungwook Kim and Linda Hon, “Public Relations In Korea:  Applying Theories and Exploring Opportunities,” Journal of Asian Pacific Communication, Vol. 11, No. 2, 2001.

Linda Hon and Brigitta Brunner, “Diversity Issues and Public Relations,” Journal of Public Relations Research, Vol. 12, No. 4, 2000, pp. 309-340.

Larissa Grunig, Elizabeth Toth, and Linda Hon, “Feminist Values in Public Relations,” Journal of Public Relations Research, Vol. 12, No. 1, 2000, pp. 49-68.

Linda Hon, Michael Weigold, and Sandra Chance, “The Meaning of Diversity Among the Professoriate,” Journalism and Mass Communication Educator, Vol. 54, No. 10, 1999, pp. 51-67.

Yungwook Kim and Linda Hon, “Craft and Professional Models of Public Relations and Their Relationship to Job Satisfaction among Korean Public Relations Practitioners,” Journal of Public Relations Research, Vol. 10, No. 3, 1998, pp. 155-176.

Linda Hon, “Goals, Objectives, and Evaluation: Demonstrating Effectiveness in Public Relations,” Journal of Public Relations Research, Vol. 10, No. 2, 1998, pp. 103-136.

Tom Kelleher, Michelle Henley, Debra Gennarelli, and Linda Hon, “Communication on the World Wide Web: Designing an Effective Homepage,” Journal of Applied Communications, Vol. 81, No. 2, 1997, pp. 29-42.

Linda Hon, “‘To Redeem the Soul of America’: Public Relations and the Civil Rights Movement,” Journal of Public Relations Research,Vol. 9, No. 3, 1997, pp. 163–212.

Linda Hon, “‘What Have You Done for Me Lately?’: Exploring Effectiveness in Public Relations,” Journal of Public Relations Research, Vol. 9, No. 1, 1997, pp. 1-30.

Linda Hon, “Toward a Feminist Theory of Public Relations,” Journal of Public Relations Research, Vol. 7, No. 1, 1995, pp. 27-88.

Linda Hon, “J. Grunig’s Asymmetrical and Symmetrical Models of Public Relations: Contrasting Features and Ethical Dimensions,” IEEE Transactions on Professional Communication, Vol. 32, No. 2, 1989, pp. 86-93.

Linda Childers, “Credibility of Public Relations at the Nuclear Regulatory Commission,” Public Relations Research Annual, Vol. 1, No. 1, 1989, pp. 97-114.

Chapter in Edited Book:

Linda Hon (in press). Digital Social Advocacy and Public Communication. In B. Brunner (Ed.), Ethics, CSR, Public Communication and Civic Professionalism. New York, NY: Routledge.

Elizabeth Toth and Linda Hon (2015). Preparing a Course Syllabus. In B. Neff and T. Johnson (Eds.), Learning to Teach: What You Need to Know to Develop a Successful Career as a Public Relations Educator. NY, NY: Public Relations Society of America.

Eyun-Jung Ki and Linda Hon (2014). A Measure of Relationship Cultivation Strategies. In R.L. Heath and A. Gregory (Eds.), Strategic Communication. Sage: Los Angeles.

Elizabeth Toth and Linda Hon (2012). Preparing a Course Syllabus. In B. Neff and T. Johnson (Eds.), Learning to Teach: What You Need to Know to Develop a Successful Career as a Public Relations Educator (pp. 95-107). NY, NY: Public Relations Society of America.

Linda Hon (2007). How Public Relations Knowledge has Entered Practice. In E.L. Toth (Ed.), The Future of Excellence in Public Relations and Communication Management: Challenges to the Next Generation (pp. 3-26). Mahwah, NJ: Erlbaum.

Linda Hon (2006). Negotiating Relationships with Activist Publics. In K. Fitzpatrick and C. Bronstein (Eds.) Responsible Advocacy: Perspectives on Ethics in Public Relations (pp. 53-69). Thousand Oaks, CA: Sage.

Elizabeth Toth and Linda Hon (2003). Preparing a Course Syllabus. In L. Sallot and B. DeSanto (Eds.), Learning to Teach: What You Need to Know to Develop a Successful Career as a Public Relations Educator (pp. 95-107). NY, NY: Public Relations Society of America.

Linda Hon, Larissa Grunig, and David Dozier, “Women in Public Relations: Problems and Opportunities,” in James Grunig (Ed.), Excellence in Public Relations and Communication Management: Contributions to Effective Organizations, Lawrence Erlbaum Associates, 1992, pp. 419-438.

Publications in Conference Proceedings:

“Exploring the Linkages among Users’ Gratification, Sense of Community, and Relationship Outcomes on Twitter” (with Ji Young Ki). Proceedings of the International Public Relations Research Conference, Miami 2012.

“Measuring Relationships among Students and Administrators at the University of Florida (with Brigitta Brunner). Proceedings of the Fourth Annual PRSA Educators Academy International, Interdisciplinary Research Conference. Miami, 2001

“PR in Korea—Lessons Learned” (with Yungwook Kim). Proceedings of the International Symposium on Public Relations, The Institute for Public Relations, 1999.

“‘What Have You Done for Me Lately?’ Exploring Effectiveness in Public Relations,” Proceedings from the International Symposium on Public Relations, The Institute for Public Relations Research and Education, 1997.

“J. Grunig’s Asymmetrical and Symmetrical Models of Public Relations: Contrasting Features and Ethical Dimensions,” in Walter Cummins & Mary Cross (Eds.), The Conference on Corporate Communications: Issues and Practices (1988 conference sponsored by Fairleigh Dickinson University, Madison, NJ, pp. 73-94).

Other Publications:

“Working Towards an Equal Relationship,” Communication Director, November 2014, pp. 78-81.

“Guidelines for Measuring Relationships in Public Relations” (with James E. Grunig), 1999, copyright, The Institute for Public Relations, 40 pages.

Book Review, “The Message is the Medium,” by Tom Koch, for Public Relations Review.

“Public Relations Research—How to Get it Done on a Limited Budget,” RX p.r.n. (Florida Society for Healthcare PR and Marketing), Vol. 30, No. 2, p. 1.

“Q & A,” Ragan Report, Vol. 25, No. 16, p. 3.

“Feminism and Public Relations,” The Public Relations Strategist, Vol. 1, No. 2, pp. 20-25.

“Women Need Not ‘Play a Man’s Game’ to Succeed in PR,” (interview in) Healthcare PR and Marketing News, Vol. 4, No. 2, pp. 1-2.

Research

Dr. Hon’s current research involves developing theory about digital social advocacy, which examines how citizens are using digital tools to mobilize around social issues and advocate for social change in the public interest.  Hon’s scholarship also has focused on relationship theory and instrumentation vis-à-vis organizations’ major stakeholders, including customers, investors/donors, employees, government, the community, and activist publics. Measurement of relationship strategies and outcomes is a critical component of evaluating the effectiveness of public relations. Another major focus has been gender issues in public relations, particularly women in the workplace.

Research Keywords

Public relations, digital social advocacy, activism

Research Areas

  • Public Relations
  • Public Interest Communications
  • Social Advocacy
  • Social Media

Courses

Syllabi from the current and three previous semesters: