Graduate Student Directory

Lincoln Lu

Ph.D.
Advertising

Bio

Lincoln Lu (M.Sc., University of Saskatchewan) is a Ph.D. student in the Department of Advertising at the College of Journalism and Communications at the University of Florida. His research examines non-verbal communications such as male identity creation through fashion and memes.

Education

M.Sc., University of Saskatchewan

News

Publications

Presentations

Lu, L., & Waddell, F. (2021). The new yellow peril: Priming news context on attitudes towards Asian models, and brands. Oral Presentation at Association for Education in Journalism and Mass Communication, New Orleans, LA.

Lu, L., Lee, S. S., Chang, H., Shaw, N., Goodman, R., & Morris, J. (2021). Sexy or beautiful: How celebrity beauty types affect attitudes, credibility, and emotions. Oral Presentation at International Communication Association (ICA).

Lu, L., Kelleher, T., MCDonald, C., Lee, S. S., Chung, Y., Mueller, S., Vielledent, M., & Yue, C. (2020). Measuring consumer-perceived humanness of organizational agents in CMC. Oral Presentation at Association for Education in Journalism and Mass Communications (AEJMC).

Research

Specialization

Advertising

Professional Interests

Non-verbal communication
Male identity and masculinity
Memes