Lincoln Lu
Ph.D.Advertising
Bio
Lincoln Lu (M.Sc., University of Saskatchewan) is a Ph.D. student in the Department of Advertising at the College of Journalism and Communications at the University of Florida. His research examines non-verbal communications such as male identity creation through fashion and memes.
Education
M.Sc., University of Saskatchewan
News
- Kun Xu Co-Authors Article on Human Responses to an Artificial Intelligence Newscaster (February 4, 2022)
- Corporate Vanguards: The Contemporary Role of Organization Altruism (December 3, 2019)
- Five CJC International Doctoral Students Honored for Their Academic and University Achievements (November 21, 2019)
- All News About Lincoln Lu
Publications
Presentations
Lu, L., & Waddell, F. (2021). The new yellow peril: Priming news context on attitudes towards Asian models, and brands. Oral Presentation at Association for Education in Journalism and Mass Communication, New Orleans, LA.
Lu, L., Lee, S. S., Chang, H., Shaw, N., Goodman, R., & Morris, J. (2021). Sexy or beautiful: How celebrity beauty types affect attitudes, credibility, and emotions. Oral Presentation at International Communication Association (ICA).
Lu, L., Kelleher, T., MCDonald, C., Lee, S. S., Chung, Y., Mueller, S., Vielledent, M., & Yue, C. (2020). Measuring consumer-perceived humanness of organizational agents in CMC. Oral Presentation at Association for Education in Journalism and Mass Communications (AEJMC).
Research
Specialization
Advertising
Professional Interests
Non-verbal communication
Male identity and masculinity
Memes