Graduate Student Directory

Daniel Pimentel

Ph.D. Advertising

Office: G033 Weimer Email: pimend@ufl.edu Twitter: @pimentelgators

Bio

Hometown: Miramar, Flordia

Daniel Pimentel is a doctoral student at the College of Journalism and Communications at the University of Florida, and Lab Coordinator at the Media Effects & Technology Lab (METL). Daniel earned his master’s degree in global strategic communications from FIU (2015), where he also served as an adjunct professor. Daniel is also a former director of the non-profit organization U.R.A., Director of VR for Changeville social change festival, President of Gators McKnight United, and a former TED speaker.

Education

Master of Science, Global Strategic Communications – Florida International University
Bachelor of Science, Advertising – University of Florida

Publications

Conference Presentations:

Pimentel, D., Kong, S., Xiao, M., & Kalyanaraman, S. (2017). “Not In My Backyard? Immerse Me in 360-Degree Video!” The Interplay Between Interactivity and Psychological Distance. Paper accepted at 2017 International Communication Association conference, San Diego, CA.

Pimentel, D. (2017, March). The Effects of Interactive, 360-degree Video in Environmental Communications. Poster presented at the annual CJC Research Symposium, Gainesville, FL.

Pimentel, D. (2016, August). Psychological Mechanisms in Narrative Advergaming. Paper presented at the 2016 Association for Education in Journalism and Mass Communication (AEJMC) conference, Minneapolis, MN.

Pimentel, D. (2016, February). Philanthropy in Virtual Worlds: A Conceptual Model for Evaluating Purchase Intent of Cause-related Virtual Goods in MMORPGs. Paper presented at the annual 2016 MDF Research & Writing Conference, Tampa, FL.

Pimentel, D. (2016, February). Philanthropy in Virtual Worlds: A Conceptual Model for Evaluating Purchase Intent of Cause-related Virtual Goods in MMORPGs. Poster presented at the annual CJC Research Symposium, Gainesville, FL.

Montas-Hunter, S., Baquero, I., Pimentel, D., O’Shea, K. (2015). Graduate Student Appreciation Week: Bridging Graduate Education and Student Engagement on Campus. The Conference of Southern Graduate Schools Annual Meeting, New Orleans, Louisiana.

Pimentel, D. (2014). The Effects of Consumer Privacy Sensitivity and Mobile Integration on Information Sharing. SJMC Student Research Showcase, Miami, Florida.

Pimentel, D., Almujaibel, N. (2013). Social Media Privacy and Information-Sharing. Arabian Social Media Conference, Salmiya, Kuwait.

Almujaibel, N., Pimentel, D. (2013). Advertising in the Gulf Cooperation Council: Analysis and Insights. Arabian Social Media Conference, Salmiya, Kuwait.

Pimentel, D. (2013). Four Grad Students Log Into a Bar. HighEdWeb Florida Regional Conference, Gainesville, Florida.

Pimentel, D. (2012). Picking a Fight With Goliath: How Embracing Challenges Develops Professional Resilience. TEDxYouth@Miami, Miami, Florida.

Pimentel, D. (2012, October 7). Inheriting a Social Media Ghost Town. HighEdWeb 2012 National Conference, Milwaukee, Wisconsin.

Research

<br> Doctoral Advisor: Dr. Sri Kalyanaraman, Penn State University

Daniel’s current research agenda involves the integration of interactive digital media, namely 360-degree video and virtual reality (VR), in communication campaigns to drive positive social change. Daniel conducts experimental media effects research as part of the Media Effects & Technology Lab (METL), where studies address the psychological and behavioral implications of storytelling in immersive media.

Courses

The core tenet to my overall approach to learning is to preserve, and leverage, the inner-child; to capitalize on creative expression, and to think beyond the scope of a letter grade – to have fun and dream big. My current teaching interests pertain to immersive media platforms and their role in narrative persuasion, as well as the ethics of immersive journalism.

University of Florida:
Teaching Assistant, Principles of Advertising (ADV 3008) – Fall 2015

Co-instructor, Ethics & Problems in Mass Communication – Fall 2016

Lead Instructor, Ethics & Problems in Mass Communication – Spring 2017 to Summer C 2017

Florida International University:
Adjunct Professor, Communications Campaigns (MMC 4410) – Spring 2015