Research Areas : Media Psychology

Rebecca Frazer, Ph.D.

Assistant Professor - Department of Public Relations

Research Areas & Methodologies:Cultural and Social Change, Experimental, Faculty, Media Entertainment, Media Psychology, Mixed Methods, Political Communication, Public Interest Communications, Strategic Communication, Structural Equation Modeling, Survey, Visual Communication

Jeongmin Ham, Ph.D.

Assistant Professor - Department of Advertising

Research Areas & Methodologies:Advertising, AI and Emerging Technology, Computational Methods, Content Analysis, Experimental, Faculty, Human-Computer Interaction, Media Psychology, Survey

Eugy Han, Ph.D.

Assistant Professor - Department of Media Production, Management, and Technology

Research Areas & Methodologies:AI and Emerging Technology, Content Analysis, Faculty, Media Psychology, Mixed Methods, Survey

Myiah Hutchens, Ph.D.

Chair and Professor- Department of Public Relations

Research Areas & Methodologies:Experimental, Faculty, Media Psychology, Political Communication, Social Media, Survey, Trust in Media

Bobi Ivanov, Ph.D.

Professor - Department of Advertising

Research Areas & Methodologies:Advertising, Cultural and Social Change, Enviromental Communication, Experimental, Faculty, Health Communication, Media Psychology, Mixed Methods, Public Interest Communications, Science Communication, Strategic Communication, Survey, Sustainability Communication

Benjamin Johnson, Ph.D.

Director - STEM Translational Communication Center
Associate Professor - Department of Advertising

Research Areas & Methodologies:AI and Emerging Technology, Experimental, Faculty, Media Psychology, Political Communication, Social Media, Survey, Trust in Media

Tom Kelleher, Ph.D.

Professor - Department of Advertising
Associate Dean for Academic Affairs - UF Graduate School

Research Areas & Methodologies:Advertising, AI and Emerging Technology, Experimental, Faculty, Human-Computer Interaction, Media Psychology, Organizational Communication, Public Relations, Strategic Communication, Survey

Yu-Hao Lee, Ph.D.

Professor - Department of Media Production, Management, and Technology

Research Areas & Methodologies:AI and Emerging Technology, Content Analysis, Experimental, Faculty, Human-Computer Interaction, International/Intercultural Communication, Media Entertainment, Media Psychology, Mixed Methods, Public Interest Communications, Social Media, Survey

Jiawei Liu, Ph.D.

Assistant Professor - Department of Advertising, STEM Translational Communication Center

Research Areas & Methodologies:AI and Emerging Technology, Computational Methods, Content Analysis, Experimental, Faculty, Health Communication, Journalism, Media Psychology, Mixed Methods, Political Communication, Public Interest Communications, Science Communication, Strategic Communication, Survey, Visual Communication

Won-Ki Moon, Ph.D.

Assistant Professor - Department of Advertising

Research Areas & Methodologies:AI and Emerging Technology, Experimental, Faculty, Media Psychology, Science Communication, Social Media, Strategic Communication, Survey, Trust in Media

Cynthia R. Morton Padovano, Ph.D.

Professor - Department of Advertising

Research Areas & Methodologies:Experimental, Faculty, Health Communication, Media Industry and Consumers, Media Psychology, Mixed Methods, Public Interest Communications, Strategic Communication, Survey

Seungahn Nah, Ph.D.

Dianne Snedaker Chair in Media Trust and Research Director - Consortium on Trust in Media and Technology
Professor - Department of Journalism

Research Areas & Methodologies:AI and Emerging Technology, Computational Methods, Content Analysis, Experimental, Faculty, Journalism, Media Psychology, Mixed Methods, Political Communication, Qualitative Methods, Social Media, Survey, Trust in Media

Yuan Sun, Ph.D.

Assistant Professor - Department of Advertising

Research Areas & Methodologies:Advertising, AI and Emerging Technology, Experimental, Faculty, Human-Computer Interaction, Media Psychology, Mixed Methods, Strategic Communication

Frank Waddell, Ph.D.

Associate Professor and Associate Chair - Department of Journalism

Research Areas & Methodologies:AI and Emerging Technology, Experimental, Faculty, Human-Computer Interaction, Journalism, Media Entertainment, Media Psychology, Structural Equation Modeling, Survey, Trust in Media

Jinping Wang, Ph.D.

Assistant Professor - Department of Advertising

Research Areas & Methodologies:Advertising, AI and Emerging Technology, Computational Methods, Experimental, Faculty, Health Communication, Human-Computer Interaction, Media Psychology, Mixed Methods, Multi-level Modeling, Qualitative Methods, Science Communication, Social Listening and Analyses, Structural Equation Modeling, Survey

Kun Xu, Ph.D.

Director - CJC Research Lab and Media Effects and Technology Lab (METL)
Associate Professor in Emerging Technologies - Department of Media Production, Management, and Technology

Research Areas & Methodologies:AI and Emerging Technology, Computational Methods, Experimental, Faculty, Human-Computer Interaction, Media Psychology, Mixed Methods, Multi-level Modeling, Qualitative Methods, Structural Equation Modeling, Survey, Visual Analyses