About About

The University of Florida’s College of Journalism and Communications offers unparalleled venues for innovation and immersion in all facets of communications.

DSC_0939The College offers four academic disciplines: Advertising, Journalism, Public Relations and Telecommunication. Within these areas, students have the opportunity to specialize and tailor their academic experience to their area of interest. The College is constantly innovating to ensure the curriculum has practical applications in today’s media environment.

Led by Dean Diane McFarlin, the College developed its reputation for excellence by creating curricula that combine conceptual and theoretical instruction with skills training so students have the opportunity to apply what they are learning in professional setting.

UFBWI-4Professional and practical opportunities are key components of a productive learning experience for students in journalism and communication fields and contribute to the College’s national rankings. Renowned faculty members in the College provide a balance of academic background and practical experience related to their specialties.

The College excels in providing hands-on experience for journalism and telecommunication students — working alongside professionals — in the  Innovation News Center and with our seven media properties, including the local PBS, NPR and ESPN affiliates. Advertising and public relations students get experience working with national and regional clients through The Agency, our strategic communication agency led by professionals and run by students.