Political Sentiment Poll

Dr. Jon Morris and Research Team

The methodology for the University of Florida College of Journalism and Communications Political Sentiment Poll was developed by Advertising Professor Jon Morris, Ph.D., who is administering these polls.

The Poll analysis team also includes the following students:

  • Hyesoo Chang, doctoral student 2023, College of Journalism and Communications
  • Ella Blaise Kulak, Advertising 2023, College of Journalism and Communications
  • Hannah Rosenbaum, Economics and Sociology 2021, College of Liberal Arts and Sciences
  • Christopher Bances Serrano, undergraduate

About Jon Morris

Dr. Morris joined the College faculty in 1984. He began his advertising career in 1968, and has worked for several agencies, including Nicholson-Morris, Doyle Dane Bernbach and Dancer Fitzgerald Sample.

He earned his Ph.D. from the University of Florida. His research has appeared in Journal of Advertising Research, Educational Technology, International Journal of Instructional Media, and in the Proceedings of the American Academy of Advertising and The Association for Consumer Research, among others.

The last several years, he has developed a model for analyzing emotional response to marketing communications. Below he discusses that model.