Welcome New Faculty

Dr. Won-Ki Moon

Assistant Professor, Department of Advertising

Won-Ki Moon
Won-Ki Moon

What are you teaching?

For spring semester, I will be teaching Media Planning (ADV 4300)

What is your area of expertise?

My expertise is in consumer behavior and information processing. In terms of methodology, I am most familiar with experimental design, although I also use surveys and computational social science in my research.

What research are you working?

I am studying consumers’ decision-making and behaviors. Specifically, I am focused on the application of new media technology in strategic communication to change consumers’ behaviors.

Significant other, children, pets?

I have a wife who is currently a student at the University of Georgia.

What excites you most about coming to Gainesville?

You may not believe it, but I like the weather in Gainesville. Also, I like that we are very close to the great beaches!

What accomplishments, personal or professional, are you most proud of?

I met my wife 12 years ago, and we married after 6 years of a long-distance relationship (South Korea – U.S.). I am so glad and proud to keep this relationship overcoming tons of hindrances.

What three things don’t we know about you?

  1. I am a big fan of the England Premier league.
  2. I am good at singing (not dancing).
  3. I want to study architecture (someday).

Tagged as: