Strategic Communication Archives

Strategic Communication

'Corporate Social Responsibility' text quote on wooden signpost outdoors during sunset.

Cultural
Strategic Communication

The Future of Corporate Social Responsibility: A Purpose-Driven Approach to Sustainable Growth

In today’s interconnected world, businesses are no longer judged solely by their profitability but also by the impact they have on society, the environment and the well-being of their employees. As companies navigate a landscape defined by rapid technological advancements, economic shifts, and growing calls for accountability, the role of Corporate Social Responsibility (CSR) and corporate purpose has never been more critical.

Posted: Friday February 14, 2025

AI
Strategic Communication

AI Automates PR, But Human Intuition Still Rules

The central purpose of public relations remains rooted in creativity that artificial intelligence cannot replace. AI can help automate and streamline repetitive tasks, but it can’t build relationships, craft compelling, authentic narratives and create events that engage target audiences, according to new research.

Posted: Tuesday October 29, 2024

Strategic Communication

Communicating the Big Picture With Employees: The Impacts of CEO Vision Communication on Employee Engagement

Organizational leadership requires much more than a good head for business, knowledge of market trends or analyzing accounting spreadsheets. Important as those things may be to understanding your business, understanding employees, and how to get them to understand your business, is critical for success.

Posted: Wednesday October 18, 2023

Health and Science
Strategic Communication

Clinicians as Trusted Messengers

The hesitancy to vaccinate children against COVID-19 has become a global public health threat. Research shows that people who are unvaccinated primarily get vaccine information from the internet, friends, and family, while those who are fully vaccinated primarily get information from their own physicians and from national health experts.

Posted: Wednesday January 25, 2023

Political Communication
Strategic Communication

Examining Social Partnership Communication During a Global Health Crisis

In response to the extensive impact of the COVID-19 pandemic, collaborative efforts from multi-sector organizations emerged to help communities cope during these challenging times. Researchers s wanted to better understand how organizations from both the public and private sectors communicated these social partnerships on social media.

Posted: Friday September 2, 2022

Political Communication
Strategic Communication

Are You Threatening Me? Identity Threat, Resistance to Persuasion, and Boomerang Effects in Environmental Communication

In our polarized political environment, scientific knowledge alone is not always enough to inspire change or action. When it comes to environmental topics in particular, imparting such information without a careful strategy can often have the opposite effect of the desired behavior.

Posted: Friday February 4, 2022

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