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Sports

Gender-Based Sports Coverage: A Quarter Century of Prime-Time Summer Olympics

While gender-based representation of Olympic athletes has been equal in terms of screen time for years and at times even underrepresent men, women’s sports are still framed in such a way as to promote hegemonic masculinity.

Posted: Wednesday March 27, 2024

Sports

Sports Media Education’s Evolution: Integrating Technology, Branding and Strategic Media

Sports journalism has evolved from simply including play-by-play and color commentary during a live game to incorporating more audio and visual storytelling elements. As a result, the education provided to sports journalism students should reflect these changes.

Posted: Thursday February 3, 2022

Communication and Technology
Sports

X’s and O’s, Angles and Games: NFL Football Yardage Estimations Based on Camera Angle

Sports networks have adopted the “Madden” camera to provide a more dynamic view of the football field of play. But do these new angles make it more difficult for viewers to estimate yardage than traditional play-by-play cameras?

Posted: Wednesday September 8, 2021

Legal, Policy and First Amendment
Sports

Universities Continue to Block Athletes from Talking to the Media. That’s Got to Stop

There has never been a time when America more urgently needed to hear the voices of college athletes. Yet for athletes at many of the nation’s top athletic programs, talking to the news media is regarded as a punishable offense.

Posted: Sunday September 27, 2020

Communication and Technology
Sports

Behind the Scenes: COVID-19 Consequences on Broadcast Sports Production

The global pandemic has disrupted all facets of society, with one of the most notable being professional and collegiate sports. While some live sports broadcast productions had slowly been moving toward a more remote model to cut costs for years before the pandemic, University of Florida College of Journalism and Communications researchers suggest COVID-19 will speed up this trend.

Posted: Friday September 18, 2020

Audience
Sports

Smart Phones Have Significant Impact on Sports Fans’ Behavior

The study explores the influencers of sports consumption on smartphones from the perspectives of motivations, fandom, and media types.

Posted: Tuesday June 18, 2019

Audience
Media Industry and Consumers
Sports

Digital Media Key in Reaching Fantasy Sports Users

By some estimates, fantasy sports is a $7 billion business in North America alone, with nearly 60 million adults participating in one or more fantasy sports. But are marketers optimizing their ability to reach this lucrative market at the right time and in the right place?

Posted: Friday May 17, 2019

Audience
Sports

Beyond The Competition: Sports Consumption in a Game-Changing Media Landscape

How sports marketers should engage with today’s media consumers amid a multiplatform, fragmented environment.

Posted: Wednesday January 25, 2017

Communication and Technology
Sports

The NBA Gets in the Snapchat Game Early

The NBA saw benefits of connecting with young fans on Snapchat in its early days.

Posted: Monday February 1, 2016