Social Media Archives

Someone holding their phone up, reading off a news site.

Communication and Technology
Social Media
Trust

New study suggests that perceptions of trust may be shaped by our news consumption habits

Today, more and more people believe important news will reach them online without their actively seeking it out. Instead, they believe “news finds me”, relying on algorithms and social networks for information.

Posted: Wednesday June 17, 2026

An interracial couple poses for a photo.

Cultural
Social Media

Analyzing the portrayal of interracial relationships on social media

In a new study, Professor of Journalism Rachel Grants analyzes the Black Wife Effect trend and how those videos perpetuated negative stereotypes of Black women.

Posted: Tuesday April 28, 2026

Social Media
Trust

Spreading Misinformation with Careless Sharing

The internet has become a minefield of misinformation, which has only become murkier as more and more people are sharing articles without even reading them. New research shows that about 75% of the news links shared on Facebook are reposted without users ever reading the content.

Posted: Friday January 10, 2025

Media Industry and Consumers
Social Media

The Science Behind Viral Ads: What Makes Content Spread?

For business marketers, viral online ads offer tremendous benefits, such as increasing an ad campaign’s reach, cutting promotion costs and boosting brand visibility. So, what makes some promotions explode in popularity and others fade away?

Posted: Tuesday September 17, 2024

Social Media
Sports

IOC’s Positive Social Media Shift: Paris 2024 Online Reactions

UFCJC’s Roxane Coche and Nathan Carpenter collaborated on an analysis of social media posts during the 2024 Paris Olympics.

Posted: Friday September 6, 2024

Legal, Policy and First Amendment
Social Media

All the Rumors are True: Verification, Actual Malice and Celebrity Gossip

Proving defamation for celebrities is difficult because they are omnipresent in the public eye, and actual news is conflated with social media. New commentary explores celebrity gossip, defamation and social technology using the Cardi B v. Tasha K (Almanzar v. Kebe) case as a lens.

Posted: Monday August 5, 2024

Communication and Technology
Social Media
Trust

The Like Economy: How Social Media Reshapes News Priorities

In an era where more than half of American adults regularly get their news from social media sites, a recent study reveals fundamental changes in how news is consumed, shared and valued. The findings are particularly relevant to ongoing debates about the quality of news on web platforms and its impact on public discourse.

Posted: Monday March 11, 2024

AI
Communication and Technology
Social Media

How Audiences Perceive Gender Presentations by Virtual Influencers

Social media influencers have become economic and social capital powerhouses. But now virtual influencers, computer-generated characters, who, despite not actually being alive, are also engaging with audiences using persona-focused personal brands. But how effective are they?

Posted: Friday March 1, 2024

Media Industry and Consumers
Social Media

How Instagram Algorithms Can Impact Influencer Following and Endorsement Effectiveness

This research explores the potential link between the perceived behavioral norm of following influencers on Instagram and the effectiveness of influencer marketing on the platform.

Posted: Monday January 29, 2024

Audience
Media Industry and Consumers
Social Media

How Advertisers Can Foster Healthy Discussions in “Femvertising” Campaigns

Researchers recently studied the top 10 comments posted on the “Like a Girl” YouTube video, a promotion from Always feminine products, to better understand consumer sentiment about “femvertising,” as well as the relationships between the commenters.

Posted: Friday December 1, 2023

Legal, Policy and First Amendment
Social Media

The Misbegotten War Against Curation

Proposed bipartisan legislation seeks to address a shared sense that consumers and the country are being harmed by the power that technology companies have to “gatekeep” and curate the content their users see or the apps they’re able to use. But is this legislation the right approach?

Posted: Thursday October 12, 2023

Social Media
Trust

Twitter Users Engage More with Factual Discourse than Misinformation

The problem of misinformation or disinformation being disseminated on social media has been well established and documented. But a new study suggests that users actually find factual posts more engaging than posts with misinformation.

Posted: Thursday October 5, 2023

Social Media Archives

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