About the College

CJC at a Glance CJC at a Glance

The UF College of Journalism and Communications is one of the largest and most comprehensive communication programs in the nation.  Very few communication programs have the breadth and depth of UFCJC, with both undergraduate and graduate programs, four undergraduate majors, a focus on both research and professional skills development and the breadth of immersion opportunities available here.

We also are one of the oldest institutions employing the “teaching hospital” method of communication education. This approach bridges faculty research on effective storytelling with student experience in real-world venues and practical application under the guidance of seasoned professionals to make a difference in industry and in our communities.

This fall, we created 15 new faculty positions and hired 10 professionals and five scholars, an unprecedented infusion of new faculty at any communication program.

Quick Facts

  • Founded: 1925 (Department of Journalism); 1953 (School of Journalism and Communications); 1968 (College of Journalism and Communications)
  • Disciplines: Advertising, Journalism, Public Relations, Telecommunication
  • Enrollment*: 3,000+
  • Distance Learning: 7 online master’s programs, 5 online certificates
  • Graduation Rate: 74% (4-year undergrads), 72% (2-year master’s)
  • Internship Rate: 80%
  • Faculty: 44 research, 24 professional
  • “Teaching Hospital” Professionals: 21
  • Student Diversity: 43% non-White
  • Media Properties: 2 TV, 5 radio and companion Web sites; PBS, NPR and ESPN affiliates
  • Living alumni: 32,000+

*Fall 2018; includes undergraduate, graduate and online programs.

What We Do

  • Teach students fundamental principles in their chosen discipline and the professional skills needed for a changing media environment
  • Provide students with opportunities to work alongside professionals in a real-world newsroom, strategic communication agency, broadcast and digital properties as well as experimental labs
  • Conduct research for industry and academia on effective story-building and storytelling to inform, entertain, persuade and move people to action
  • Conduct translational communication research to help convey complex science into accessible information and practical applications
  • Prepare the next generation of communication scholars
  • Help working professionals enhance their skills
  • Use our research and practice to help drive positive social action

What Makes Us Standout

  • Studying, teaching, testing and practicing storytelling grounded in science, particularly for social change
  • Teaching excellence: four UF Teachers of the Year in the past 11 years
  • One of the most extensive immersion experiences for news, sports and weather across seven media properties housed at the College
  • One of the few colleges with a working strategic communication agency developing campaigns, creating strategies and conducting research for clients
  • Second highest internship rate at UF (80 percent of our graduates had at least one internship in their academic career, 65 percent had two)
  • Only U.S. College with a STEM Translational Communication Center
  • Most cancer communication scholars of any University
  • Only U.S. College with a Center for Public Interest Communications and only endowed chair in emerging field of public interest communications
  • Largest annual gathering for social change communicators and communication scholars
  • Endowed programs focused on First Amendment and freedom of information issues
  • One of the largest data journalism and coding programs in the U.S.
  • New Media Effects and Technology Lab exploring the use of immersive technology to improve communication, particularly around social issues
  • Only organization in the U.S. operating a statewide public radio emergency network.

Key Areas of Focus

First Amendment and Media Law

  • First amendment and freedom of information
  • Media and technology law and policy

Health and Science

  • Impact of media on health issues
  • Health-related persuasion and empowerment
  • Effective dissemination of health information
  • Using emerging technology for patient education

Media and Audience

  • Media effects of new technology platforms
  • Digital marketing communication
  • Persuasive visual communication
  • Emotional responses to advertising
  • Media management and audience analytics
  • Mobile media engagement

Social Good

  • Fact-based journalism for an informed citizenry
  • Strategic communication for social change
  • Digital activism and grassroots public relations
  • Corporate social responsibility
  • Using virtual reality to drive social change

Centers and Endowed Programs

 Examples of Recent Research Findings

  • Digital gaming can effectively teach people to avoid bias
  • Organization’s “emotional culture” can contribute to its success
  • Social media could be effectively employed for health promotion and outreach efforts
  • Changing attitudes of physicians may improve participation in cancer clinical trials
  • Reactions differ to humor and fear in anti-alcohol ads
  • Suggested techniques for reducing the effects of viewing violence in media through counter media narratives

Professional Skills Development Opportunities

 Immersion

  • The Agency strategic communication agency
  • Innovation News Center multi-platform news operation
  • Seven TV, radio and digital properties
  • GatorVision (University Athletic Association media operations)
  • Consumer media behavior research related to media properties

Experimentation

  • Hatch content and product incubator
  • Media Effects and Technology Lab
  • GHQ entertainment and information R&D lab

In-class and student-run

  • Ad Werks student-run advertising agency
  • Alpha PRoductions student-run public relations agency
  • Orange and Blue student-run magazine
  • ChomPics student-run online video and broadcast productions
  • Capstone campaign classes for Advertising and Public Relations students

Journalism Awards (2017-18)

  •  Florida AP College Broadcasting:  18
  • Florida AP Professional Broadcasting: 10
  • Hearst Journalism Awards: 12
  • SPJ Regional Mark of Excellence: 35
  • Regional Edward R. Murrow Awards: 5

Complete list of news awards: https://www.jou.ufl.edu/home/about/news-awards-2-2/

Thought Leadership

 Events

Shared Insights

  • 80+ peer-reviewed articles in academic journals
  • 120+ presentations at academic conferences
  • 60+ faculty and staff articles in mainstream publications

Speakers

  • More than 200 high-profile speakers since 2014

Key Highlights from 2017-18

  • Re-accredited by the Accrediting Council on Education in Journalism and Mass Communication
  • Received University funding for 15 new faculty hires
  • Public Interest Communications program conferred with Center status
  • National Freedom of Information Coalition to re-locate to CJC
  • Established partnership with News Integrity Initiative to examine what research from multiple academic disciplines tells us about community engagement and trust in news
  • Students and College won more than 100 national and regional news award
  • College wins Public Information Award for its hurricane coverage
  • Raised more than $3.5 million in gifts
  • Launched the Journal for Public Interest Communications, the College’s first academic journal