{"id":1580,"date":"2018-09-27T21:13:45","date_gmt":"2018-09-28T01:13:45","guid":{"rendered":"http:\/\/www.jou.ufl.edu\/going-greater\/?post_type=insights&#038;p=1580"},"modified":"2018-09-27T21:13:45","modified_gmt":"2018-09-28T01:13:45","slug":"fond-memory-best-ad-headline-ever","status":"publish","type":"insights","link":"https:\/\/www.jou.ufl.edu\/going-greater\/insights\/fond-memory-best-ad-headline-ever\/","title":{"rendered":"Fond Memory: Best Ad Headline Ever"},"content":{"rendered":"<p><strong>Clark Vitulli<\/strong><br \/>\n<strong>B.S. Advertising, 1968<\/strong><\/p>\n<p>During my Junior year, I had the honor and privilege of working as an advertising salesman for the &#8220;Florida Alligator&#8221; under the famous &#8211; and my hero &#8211; Ed Barber.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1582 alignleft\" src=\"http:\/\/www.jou.ufl.edu\/going-greater\/wp-content\/uploads\/sites\/12\/2018\/09\/DSC_9277-NEW_RESIZED3-232x300.jpg\" alt=\"\" width=\"232\" height=\"300\" srcset=\"https:\/\/www.jou.ufl.edu\/going-greater\/wp-content\/uploads\/sites\/12\/2018\/09\/DSC_9277-NEW_RESIZED3-232x300.jpg 232w, https:\/\/www.jou.ufl.edu\/going-greater\/wp-content\/uploads\/sites\/12\/2018\/09\/DSC_9277-NEW_RESIZED3-768x994.jpg 768w, https:\/\/www.jou.ufl.edu\/going-greater\/wp-content\/uploads\/sites\/12\/2018\/09\/DSC_9277-NEW_RESIZED3-791x1024.jpg 791w, https:\/\/www.jou.ufl.edu\/going-greater\/wp-content\/uploads\/sites\/12\/2018\/09\/DSC_9277-NEW_RESIZED3-464x600.jpg 464w, https:\/\/www.jou.ufl.edu\/going-greater\/wp-content\/uploads\/sites\/12\/2018\/09\/DSC_9277-NEW_RESIZED3-305x395.jpg 305w, https:\/\/www.jou.ufl.edu\/going-greater\/wp-content\/uploads\/sites\/12\/2018\/09\/DSC_9277-NEW_RESIZED3-720x932.jpg 720w, https:\/\/www.jou.ufl.edu\/going-greater\/wp-content\/uploads\/sites\/12\/2018\/09\/DSC_9277-NEW_RESIZED3.jpg 1349w\" sizes=\"auto, (max-width: 232px) 100vw, 232px\" \/>My major was Advertising, I enjoyed selling (my dad was the consummate salesman), and according to the numbers back then, ad sales were pretty good.<br \/>\nThen, to my surprise, Ed promoted me to &#8220;Advertising Manager.&#8221;\u00a0 What a thrill!<\/p>\n<p>Best ad headline I ever wrote was &#8230;&#8221;Got a Sick Corvair?&#8221;\u00a0 It was a tiny ad, the auto repair dealer had very little money to spend but bought a package to run it for a month.\u00a0 Frankly, it was his last-ditch effort to stay in business.<\/p>\n<p>Three days into the ad campaign, the dealer called and asked to drop the ad immediately.\u00a0 My fear &#8211; the ad bombed, nobody came in and he was going out of business. Fact is, it was a smashing success, he couldn&#8217;t handle all the calls and business, had to hire another mechanic and was back on his feet!<\/p>\n<p>Lesson learned &#8230; I&#8217;d rather be lucky than good!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"more\" href=\"https:\/\/www.jou.ufl.edu\/going-greater\/insights\/fond-memory-best-ad-headline-ever\/\"> Read more <i class=\"fa fa-angle-right\"><\/i><\/a><\/p>\n","protected":false},"author":54,"featured_media":1590,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-1580","insights","type-insights","status-publish","has-post-thumbnail","hentry"],"acf":{"insights_gallery":"","intro_paragraph":""},"_links":{"self":[{"href":"https:\/\/www.jou.ufl.edu\/going-greater\/wp-json\/wp\/v2\/insights\/1580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jou.ufl.edu\/going-greater\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/www.jou.ufl.edu\/going-greater\/wp-json\/wp\/v2\/types\/insights"}],"author":[{"embeddable":true,"href":"https:\/\/www.jou.ufl.edu\/going-greater\/wp-json\/wp\/v2\/users\/54"}],"version-history":[{"count":3,"href":"https:\/\/www.jou.ufl.edu\/going-greater\/wp-json\/wp\/v2\/insights\/1580\/revisions"}],"predecessor-version":[{"id":1592,"href":"https:\/\/www.jou.ufl.edu\/going-greater\/wp-json\/wp\/v2\/insights\/1580\/revisions\/1592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jou.ufl.edu\/going-greater\/wp-json\/wp\/v2\/media\/1590"}],"wp:attachment":[{"href":"https:\/\/www.jou.ufl.edu\/going-greater\/wp-json\/wp\/v2\/media?parent=1580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jou.ufl.edu\/going-greater\/wp-json\/wp\/v2\/categories?post=1580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jou.ufl.edu\/going-greater\/wp-json\/wp\/v2\/tags?post=1580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}