Master's Program

ELECTIVES

The Master’s: Professional track allows you to customize your program — based on your area of focus — with a range of electives.  A partial list of electives includes:

Data/Research

Audience Analysis
Big Data
Coding
Data Analytics
Data Scraping
Digital Media Planning
Experimental Research
Media Planning
Qualitative Research
Research Methods
Social Media Metrics
Statistics Survey Research
Web Research Methods

Creative

Advertising
Creative Strategies
Applied Newsroom Practicum
Digital Imagery in Web Design
Digital Media & Layout
Health Writing
Journalism as Literature
Magazine and Feature Writing
Multimedia Narratives
Multimedia Production and Design
Multimedia Writing
Production
Sports Reporting
Strategic Thinking
Web Design Principles

Management

Advertising Management
Applied Newsroom/Agency Management
Brand Management
Communication Law
Communication Leadership
Corporate Reputation and Communication Ethics
Financial & Business Essentials for Comm Pros
International Advertising
International Public Relations
Persuasion
Public Policy
Public Relations and Fundraising
Public Relations and Philanthropy
Public Relations Management
Public Relations Management Entrepreneurship
Risk/Crisis Communication
Telecommunication Regulations
Science/Health Communication
Telecommunication Management