Undergraduate

Advertising and Social Media Combined Degree

Students who are accepted in the program can use Social Media classes to complete their professional advertising electives AND count the classes towards an MAMC with a specialization in Social Media.

Students who participate in the combined degree are not guaranteed admission to the MAMC. They must apply and be accepted to the program.

Benefits

  • Graduate-level courses
  • 12 hours that can count towards an MAMC with a specialization in SM
  • Courses satisfy professional undergraduate electives, then count again toward the MAMC
  • Limited enrollment classes taught using distance technologies
    Learn how to implement social media campaigns to reach target publics

To get started, talk with an adviser and complete the combined degree form found here: www.admissions.ufl.edu/pdf/combdegreerequest.pdf.

Courses

Intro to Social Media (MMC 6936, 3 credits)

This course exposes students to social media platforms and their application in current media and business. The course will focus on content creation and how to build content that performs well in social media, including a focus on social analytics and viral campaigns. Students are provided an opportunity to have a first-hand experience in creating content on their own social platforms.

Introduction to Multimedia Communications (MMC 6936, 3 credits)

This course introduces students of media, journalism and communication to the themes, issues and how to’s of an integrated approach to new multimedia communications to make sure the brand message reaches its intended audience. Taking a real-world viewpoint, students will examine the various channels available to communication professionals and how to effectively use these channels.

Digital Communication Theory (MMC 6400, 3 credits)

The course examines a wide range of the roles of the media in society and their effects on individuals, groups and culture. Students will be introduced to the major theories used in communications work, and specific areas of knowledge gained from research into media effects. The course will also review the ongoing changes in media and audiences, examining potential new directions for future research and theoretical development.

Research Methods in Digital Communication (MMC 5427, 3 credits)

This course is designed to make students think strategically about how, why and with whom they interact via digital media. By the end of the course students should have a fundamental understanding of research tools that will help them both plan for and evaluate the effectiveness of online communications methods including a multitude of social media and web tools.