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Tegna

Jacksonville, FL 
Web site: https://www.tegna.com/
Contact: Jody Gerwe

Account Executive

First Coast News has an opening for an experienced Account Executive to join our sales team.

We’re looking for a "triple threat", a driven, solutions-based seller who can develop new business, super service existing clients and has a successful track record in representing a vast range of broadcast and digital assets.

We’re looking for an experienced sales and marketing professional who can:

  • Consistently prospect and close new, direct business opportunities.
  • Manage and grow existing advertising agency account list.
  • Prospect and sign on new, mid-sized agencies to take advantage of Tegna’s full digital suite of products, including Premion, our best-in-class OTT video platform.
  • Consistently uncover the needs of clients and have a deep understanding of how our broadcast and digital offerings can grow their business.
  • Persistently seek opportunities to expand relationships with key clients by taking an active interest in learning about their business needs and competitive landscape.
  • Set the vision and the strategy for how our products are equipped to reach their best potential customers whenever and wherever they’re consuming media.
  • Build positive, lasting client relationships based on effectively achieving clients’ objectives.
  • Establish strong relationships with internal team members by providing account management team with clear and concise direction for successful execution of campaigns. 
  • Take advantage of consumer insights to create first-class solutions backed by the rationale to support recommendations.
  • Positively and professionally represent the media group at all times.
  • Achieve or exceed assigned revenue goals.

Minimum experience/qualifications:

Requirements:

  • What you need to be successful in this role:
    • College degree with minimum 3-5 years of media sales and B2B experience preferred.
    • Strong understanding of broadcast television and experience working with local accounts
    • Strong digital acumen and overall understanding of digital advertising sales, including experience with OTT, PPC, SEO, Native Advertising, Extended Reach Networks, Email Marketing and Social Advertising.
    • Excellent presentation skills and ability to communicate with decision makers at all levels.
    • Ability to think “outside the box” and develop “big picture” solutions.
    • Ability to negotiate CPP’s/CPM’s with media buyers.
    • Ability to cold call daily and schedule meetings with new advertising clients.
    • Ability to work well with others including internal teams, especially Account Management.
    • Strong written and communication skills.
    • Proven relationship-building and influencing skills required.
    • Ability to efficiently organize workload and workflow is critical.
    • Strong desire to learn and become entrenched in the ever-evolving digital marketplace.
    • Proficiency with Microsoft Office 365 (PowerPoint, Excel, Word and other applications).
    • Proficiency with Salesforce.
    • Self-starter with the ability to work in a fast paced environment.
    • Ability to handle an established book of business, while consistently calling on new clients and bringing in new business.
    • A valid driver’s license, proof of insurance, and dependable vehicle required.

 

How to Apply:

Apply Online at:
https://www.jobs.net/jobs/tegna/en-us/job/United-States/Account-Executive/J3Q2W26KL8BVQ9W3ZRQ/

(Posted 3/29/2021)
Application deadline: 8/7/2021