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210 W. Coleman Blvd.
Mt. Pleasant, SC 29464
Web site: www.Nexstar.tv

Integrated Digital Specialist

The Integrated Digital Specialist is the digital marketing services sales lead.

As a member of the Nexstar digital sales team at WCBD-TV in Charleston, SC, the Integrated Digital Specialist (IDS) is responsible for generating & growing digital marketing service revenue for the company.  The IDS will be the market’s subject matter expert on digital services & will work, both independently & in conjunction with the Nexstar sales team, to achieve budgeted revenue goals in the digital marketing services area.   The IDS will achieve this by professionally & effectively selling Nexstar’s Digital suite of digital marketing services/products (including OTT, social media, YouTube, targeted video, display, SEO/SEM, & local website sponsorships) with the objective of advancing client’s key performance indicators.

  • Digital marketing services sales lead & subject matter expert in your market  
  • Generate new digital business and grow existing clients
  • Develop & execute sales strategies/tactics that result in exceeding personal & company revenue targeted budgets.
  • Establish, maintain & grow meaningful client relationships
  • Generate new digital marketing business & grow existing clients
  • Be an effective educator & ambassador both internally & externally on the benefits of digital marketing for clients    
  • Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends).  Assist with training sales team on digital marketing services  
  • Conduct educational forums and/or seminars for clients  
  • Be an effective partner with the market’s sales team in generating digital revenue 
  • Effective closer   
  • Consistently communicate with clients on creative and campaign analytics  
  • Effective in “four-legged” call situations at which you may be presenting digital based marketing strategies


Minimum experience/qualifications:

Proficiency in Excel, PowerPoint, Word and ability to become proficient on in-house sales and support systems. Google Certification preferred.

Education: BA or BS in Business, Marketing, Advertising or Communications preferred.
1+ years digital marketing/media sales preferred.
Significant knowledge of digital marketing services product offering & how they can be effective for clients.
Motivated, enthusiastic, self-starter able to work effectively both independently & collaborating in a team environment
Effective communication/client presentation skills
Ability to interact with high-level decision makers
Ability to execute in an organization through collaboration & a consultative process
Excellent follow-up, strong organizational skills/attention to detail
Proven ability to meet/exceed sales goals
Up to date on latest trends in digital marketing service industry
Resourceful, self-motivated & a skillful multi-tasker
Ability to manage account receivables for your book of business
Proficiency in Excel, PowerPoint, Word & ability to become proficient on in-house sales systems. Knowledge of SEO, Social and SEM a plus

(Posted 1/31/2020)
Application deadline: 2/29/2020