First Coast News in Jacksonville, FL, is leading local media into the future and seeking an all-star Director of Marketing. The director of marketing will lead the development and execution of brand-and-buzz-building strategies (on-air, online, social, mobile, experiential) to drive multiplatform audience growth and engagement. The Director of Marketing is a key player on the leadership team, driving culture throughout the organization and supporting the strategic plan and budgeting process. The ideal candidate will inspire creative excellence and deliver high impact brand experiences.
- Own the strategic marketing plan for the First Coast News brand and all relevant touch points. Leverage innovation to position First Coast News as a forward-thinking brand across all products including linear, social media, digital and new business.
- Serve as a collaborative and strategic business partner to the First Coast News leadership team and organization at large.
- Create and implement audience development strategies by applying research insights to marketing activations, including content partnerships.
- Lead the creative team and all processes/SOPs for First Coast News campaigns. Conceptualize and engineer compelling, multiplatform and original campaigns that promote our brand, products and clients. Alongside in-house team, write creative briefs, oversee production and measure success of all campaigns. Ensure thresholds for quality, clarity, relevance and other brand health dimensions are met and that all creative production is executed on time, on-team, on-strategy and on budget.
- As needed, hire great people, train them well and provide ongoing feedback and development to foster their growth and career satisfaction.
- Organize and develop presentations that effectively and persuasively tell a story and sell a given strategy (concept, media plans, budgets, etc), to all departments, corporate leaders, clients and other stakeholders.
- Partner with local, corporate and 3rd party vendors to garner audience insights and translate those into effective, measurable marketing strategies.
- Manage a team that produces First Coast Living, a daily lifestyle show dedicated to the First Coast and featuring local community events and businesses.
- Partner directly with our sales team to generate revenue for the program First Coast Living and build long-term client relationships.