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Melbourne, FL 
Contact: Bernie Guenther , Director of Broadcast Operations

Social Media Manager

Reporting to the National Director of Marketing, this role is for a true storyteller—one who lives and breathes social media. You must be eager to use your communication skills and social media acumen to help achieve real business goals. A good collaborator with forward-thinking ideas about social media engagement, along with great writing and visual chops, is the best kind of candidate. 
  • Develop original, strategically-sound social media content by thinking creatively about opportunities to capitalize on events, announcements, and press coverage with a social-first mentality; should be comfortable capturing videos, photos, and soundbites from live events 
  • Draft social media content, as well as talking points for videos, on behalf of leaders 
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, and audience identification. 
  • Create and generate captivating content, edit, publish and post/share daily (original text, images and video) that builds meaningful connections and encourages community members to take action. 
  • Optimize the company's social media within each platform to increase visibility of company’s social content. Engage with social media audiences. 
  • Use both organic and paid social media advertising methods.  
  • Help establish key metrics for success in community engagement. Capture and analyze the appropriate social data/metrics, insights and best practices, and act on the information. 
  • Collaborate with other departments (graphic designers, content writers, Advance Media Group, product development, and sales/marketing) to manage reputation, identify key players and coordinate actions. 
  • Outreach to websites, influencers, and advertisers to create business relationships. 
  • Ensure social media content adheres to USSSA brand standards, and are integrated into the company’s sales, marketing and communication strategies. 
  • Assess and report on the performance of social media efforts using analytic and tracking tools; suggest and implement strategies to improve performance. 
  • Stay current on emerging trends in social media platforms, measurement and user habits to ensure our brands are properly positioned to capitalize on communication and engagement channels. 
  • Act as the voice of the brand across social media communities which include but are not limited to Facebook, Instagram, LinkedIn, YouTube and Twitter. 
  • Perform other duties and projects as assigned. 

Minimum experience/qualifications:

  • Clear communication skills with the ability to adapt style to audience 
  • Influential and confident presenter 
  • Ability to work individually and with cross functional teams 
  • Experience and familiarity with emerging media and digital technologies 
  • Enthusiastic team player, with a flexible approach to role and ways of working 
  • Ability to prioritize, multi-task and be very flexible in a fast paced, changing environment 

(Posted 9/10/2019)