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WPTV Newschannel 5

1100 Banyan Blvd.
West Palm Beach, FL 33401
Phone: (561) 653-5605
Fax: (561) 653-5609
Web site: www.wptv.com
Contact: Erin Sadler , Human Resources Director

Social Media Specialist

The Specialist for Social Media is responsible for managing social media platforms and increasing Facebook Likes, Twitter followers, viewer engagement on all social platforms and leading the charge to experiment and succeed on additional social networks. The ideal candidate is a news junky who is highly competitive and driven to dominate on all social platforms.


The primary duties are:

  • Manage, innovate, engage with & interact with all of our social media audiences
  • Write, shoot, create and edit content for all platforms
  • Produce social media videos and oversee live streaming efforts on Facebook Live, Periscope, emerging platforms
  • Execute strategies and tactics for social media audience growth
  • Analyze rundowns and work with broadcast news producers and web producers to coordinate on-air and digital products
  • Review web, mobile and social media analytics daily, weekly and monthly to optimize platform growth
  • Leverage CrowdTangle, Charbeat, Google analytics and other social listening tools to grow post engagement, following
  • Train and coach others on social media, web and mobile operations and best practices to engage viewers.
  • Coordinate with Creative Services staff on station marketing initiatives, events and contest
  • Coordinate, recruit and curate user generated content on all platforms
  • Monitor web, social media and broadcast for promotable content for all platforms
  • Co-Administrate WPTV staff social media pages and official station accounts
  • Help coordinate projects that have social media tie-ins between news, creative services and digital departments
  • Perform other digital duties as needed and as directed by management

Minimum experience/qualifications:

  • Bachelor's degree or equivalent experience
  • At least 3+ years professional experience in a newsroom preferred



  • Advanced knowledge of social media platforms, i.e. Twitter, Facebook, Instagram
  • Web Publishing -- CMS experience
  • Proficient in Word, Excel and PowerPoint
  • Ability to perform multiple tasks in a fast-paced environment
  • Ability to form and maintain interpersonal relationships in a working environment
  • Ability to work with deadlines and high pressure
  • May be required to work a non-traditional schedule.

To create a profile & apply, please visit our website at www.scripps.com or click here to be taken to our open positions: https://recruiting.adp.com/srccar/public/RTI.home?c=1060841&d=External

(Posted 11/8/2018)
Application deadline: 12/8/2018