November 2014
Dean McFarlin "breaking down walls"
 for new Agency
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In October, I participated in a Reynolds Journalism Institute program on innovation in journalism education. While the main topic was The Innovators Series (see below), the event also provided me with an opportunity to share our vision of how we are preparing our students for careers in a more dynamic media environment. Steve Johnson of our communications team created the video below as a quick visual introduction to the College. 

 

I hope you enjoy this month's eCommunigator and, as always, your feedback is welcome.

 


Captivate:  As part of our continuing efforts to position CJC as a center for thought leadership, we launched Captivate: Perspectives on the Craft and Business of Audience Engagement. We are publishing a series of articles from more than 30 media influentials in news, advertising, public relations and entertainment.  Contributors include the Global CEO of Saatchi, Global Director of Customer Experience for Citi, the head of R&D for The New York Times, as well several CJC faculty and alumni. We hope you have the opportunity to read and recommend many of these thought-provoking articles.

 

Innovators:  On November 11 - 13, we welcome to campus Melissa Bell, co-founder of Vox Media and the second guest in our Innovators Series. As with our first Innovator, Mark Little, Melissa will be meeting with students and faculty during her visit. At 7 p.m. on November 12, we will live stream a Q&A with Melissa, moderated by Matt Sheehan, the director of our Innovation News Center. Coverage of the event will also be available on the Innovators site.

 

Gators Helping Gators: CJC has always had a great reputation for placing students in internship programs and we would love to have them working with our alums. If you have an internship program at your organization and would like to recruit Advertising, Journalism, Public Relations or Telecommunication students, contact Katrice Graham, director of our Knight Division or let me know and I'll be glad to pass it on. More information is available on our Career Services page.

 

Research: CJC faculty are engaged in a variety of research that helps cement our reputation as a premier research institution.  Most of this research is published in academic journals or presented at conferences, but we are now actively seeking funding for a more aggressive push into research to help more directly inform media company strategies.

 

Among the projects currently under way are:
  • Sylvia Chan-Olmsted: Media content consumption on mobile platforms
  • Norm Lewis: A new cognitive model to advance media theory
  • Mary Ann Ferguson: Negative impact when corporate social responsibility doesn't match corporate abilities
  • Janice Krieger: Identifying effective strategies for connecting communities with research
  • Linda Hon:  How the processes and effects of social advocacy have been altered by digital media.

 

Adviser Deanna Pelfrey, Nicole Vassallo, Sophia Lee, Jessica Sheldon, Gillian Stoney and Joshua Minchin.
Adviser Deanna Pelfrey, Nicole Vassallo, Sophia Lee, Jessica Sheldon, Gillian Stoney and Joshua Minchin.

CJC Honors

 

A team of CJC Public Relations students, under the direction of Professor Deanna Pelfrey, won first place in the national PRSSA 2014 Bateman Case Study Competition, the second first-place finish in four years. (The team also won second place in 2012). This year's winning campaign was for financial services technology firm Fiserv. 

 

So far in 2014, the College Media Properties and Innovation News Center students have won 20 first-place awards and were finalists in three other categories in regional broadcast journalism contests. The list of awards appears here.

 

Associate Professor of Telecommunication Amy Jo Coffee was one of 15 professors selected nationally to participate in the Advertising Educational Foundation's Visiting Professor Program this summer. She spent two weeks as the guest of two media agencies within the Starcom MediaVest Group.

 

Public Relations Department Chair Juan-Carlos Molleda was the opening keynote speaker at the Global Alliance for Public Relations and Communication Management's (GA) Research Colloquium in Madrid, Spain. 

 

Associate Professor of Journalism Bernell Tripp received the 2014 American Journalism Historians Association National Award for Excellence in Teaching. The annual award honors a college or university teacher who excels at teaching journalism and mass communication history, makes a positive impact on student learning, and offers an outstanding example for other educators.

 

Journalists in Residence: Two leading science journalists will each spend a week here as part of the College's new Science Journalist in Residence Program.  Jennie Erin Smith, author of "Stolen World: A Tale of Reptiles, Smugglers, and Skullduggery," is visiting the University November 3-7. David Epstein, author of "The Sports Gene: Inside the Science of Extraordinary Athletic Performance," will serve as the second journalist in residence in late January.

 

In the News:  Our faculty and staff continue to be recognized by media organizations for their insights and expertise. Most recently, PRNewser published a piece by Public Relations Department Chair Juan-Carlos Molleda on data and analytics; Streetfight Magazine conducted a Q&A with Director of Entrepreneurship and Partnerships Randy Bennett on entrepreneurial publishing and MediaShift ran an analysis by Journalism Department Interim Chair Ted Spiker on Mark Little's visit to UF. Professor Spiker also appeared on the Dr. Oz show on October 22 to promote his new book Down Size and wrote a column on weight loss for Time. Brechner Eminent Scholar in Mass Communication Clay Calvert publishes free speech-related columns regularly on Huffington Post and in September the Newseum featured an interview between Professor Calvert and Hustler Publisher Larry Flynt.  

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