Lissy Calienes presents at the 2026 PRAD Conference in San Juan on Next Gen Advertising

Elizabeth (Lissy) Calienes, University of Florida College of Journalism and Communications (UFCJC) Advertising associate instructional professor, was a co-presenter for the session “Next Gen of Advertising” at the Puerto Rico Advertising Conference (PRAD) 2026 in San Juan, Puerto Rico on Sept. 18.

Calienes and Sajo Ruiz, CEO of Sajo McCann, discussed the current advertising industry young people are inheriting. They also shared information on opportunities from platforms like Young Lions and Cannes Lions where students can hone their skills to help them compete and connect with the global creative industry.

PRAD 2026 brings together advertising, marketing and business leaders to explore the future of advertising and marketing in Puerto Rico. The conference returns for its fourth edition as the premier gathering place for professionals in advertising, marketing, communications, creativity, technology and business in Puerto Rico.

The day-long event includes panels and discussions where industry leaders, brand executives, agency representatives, entrepreneurs, academics and emerging talent share ideas, experiences and strategies regarding the trends transforming how organizations connect with people and build relevant brands and drive growth.

Category: College News
Tagged: Elizabeth "Lissy" Calienes PRAD 2026
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