By examining how Vice President Kamala Harris (who was the vice-presidential nominee at the time of the study) used Twitter as a social media platform to achieve political prominence, researchers at the University of Florida College of Journalism and Communications created a lens through which future researchers and the public may better understand the redefinition of Black women in both social media and politics, as well as understand the broader issue of oppression among all marginalized, less mainstream communities.

While social media influencers – those who affect the decisions of others due to their authority, knowledge, position, or relationship to an audience – tend to be related more to brand evangelism or financial exchange, Kamala Harris’ use of Twitter throughout the 2020 presidential campaign led to her current position as a social, cultural, and political influencer.

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Posted: March 30, 2021
Category: Digest Only