University of Florida College of Journalism and Communications Advertising students and staff are the recipients of 2021 Student and Professional American Advertising Federation (AAF) Gainesville ADDY Awards. The annual competition for creative work completed in 2020 is coordinated by AAF Gainesville, a member of the AAF Florida/Caribbean 4^th District.

The local student competition includes entries from students in colleges, universities and online degree programs. The winners are:

• Best of Show: Sydney Schultheis, Magazine Advertising – Campaign, for Any Excuse Will Do
• Gold ADDY: Kendal Frantz, Magazine Advertising – Single (Full Page or Less, for Stains
• Gold ADDY: Andrew Clow and Max Rosewater, Magazine Advertising – Single (Full Page or Less), for
  OFF! Conquer the Outdoors
• Gold ADDY: Alexa Schummer, Nicole Lopez and Andrea Wood, Social Media – Single Execution, for UNSHARED MEMORIES
• Gold ADDY: Andrea Wood and Nicole Lopez, Social Media Campaign, for UNSHARED MEMORIES
• Silver ADDY: Alexa Schummer, Nicole Lopez and Andrea Wood, Point of Purchase, for What You See is What You Eat
• Silver ADDY: Ian Flores, Christian Garcia and Mia Omaya, Point of Purchase, for Live Vibrantly
• Silver ADDY: Alexa Schummer, Nicole Lopez and Andrea Wood, Special Event Materials, for Know Your Farmer, Know Your Food
• Silver ADDY: Jess Fullerton, Magazine Advertising – Campaign, for Krave – Embrace Jerky’s Complexity
• Silver ADDY: Copywriter: Alexa Schummer, Nicole Lopez and Andrea Wood, Magazine Advertising Campaign, for What Your See is What You Eat
• Silver ADDY: Alexa Schummer, Nicole Lopez and Andrea Wood, Out of Home @ Ambient Media – Campaign, for Know Your Farmer. Know Your Food
• Silver ADDY: Alexa Schummer, Nicole Lopez and Andrea Wood, Out of Home & Ambient Media – Single Occurrence or Installation, for Avocado
• Silver ADDY: Nicole Lopez, Out of Home & Ambient Media – Campaign, for Built On Differens
• Silver ADDY: Alexa Schummer, Nicole Lopez and Andrea Wood, Social Media – Campaign, for Know Your Farmer Know Your Food
• Silver ADDY: Alexa Schummer, Nicole Lopez and Andrea Wood, Cross Platform – Consumer Campaign, for Greenwise
• Silver ADDY: Alexa Schummer, Nicole Lopez and Andrea Wood, Cross Platform – Consumer Campaign, for What you see is what you eat
• Silver ADDY: Natalia Pineda, Elements of Advertising – Illustration – Single, for For Every Season. Starbucks

The professional competition winner is:

• Silver ADDY: UF College of Journalism and Communications, Annual Reports, for the 2020 Dean’s Report

A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category. In both competitions, Gold ADDY winners will automatically be forwarded to the regional and national competitions.

Posted: March 12, 2021
Category: College News, Student News
Tagged as: AAF Gainesville Addy Awards