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Research and Insights: How Do Partisans Consume News on Social Media?

Are media choices based on political ideology? Do such choices for news media align to the user’s political leanings, or does news consumption overlap in a bipartisan fashion? Most importantly, is there a significant difference between liberals and conservatives in their tendency to be selective with regards to news media consumption?

The common belief is that use of social media leads to more consumers seeking political views that mirror their own as opposed to a bipartisan view, which may lead to an overall and ongoing lack of trust in media consumption. Jieun ShinUniversity of Florida College of Journalism and Communications Telecommunication assistant professor, wanted to explore if this was indeed how information consumers behaved.

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Posted: February 11, 2021
Category: Digest Only