In 2017, a nine-episode documentary series, Vaccines Revealed, was shared on a closed Facebook group affiliated with anti-vaccination topics.  Since then, the content information on the series had 29,000 shares on Facebook alone. These films were promoted as being superior to the knowledge of doctors and were often referenced in Facebook comment threads as the trigger which convinced “ex-vaxxers” to discontinue vaccinating their children or to never begin in the first place.

Because of  a dearth of analysis on the documentary series, a team of researchers at the University of Florida decided to study the content, sources, and messaging around the series. Such an analysis could be beneficial in describing the messages impacting vaccine-hesitant parents, which can then seek to combat misinformation about the harms of vaccines.

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Posted: March 17, 2020
Category: Digest Only